#Canada #Toronto #Tully Luxury Travel #Mary Jean Tully #Steven Salm

Tully Luxury Travel's Leadership Change: Steven Salm Takes the Helm

Tully Luxury Travel, a distinguished name in luxury travel consultancy, has officially announced the appointment of Steven Salm as their new Chief Executive Officer. This transition comes as a significant milestone for the company, marking the end of an era as founder Mary Jean Tully steps down from her role as CEO after almost 40 years in the position. Despite relinquishing her title, Tully will continue to play an integral role in the company as its Brand Ambassador.

The announcement was made on October 27, 2026, and is seen as a strategic evolution for Tully Luxury Travel. Steven Salm, who had previously served as the Chief Operating Officer, brings valuable experience and a deep appreciation for the company's core values. His leadership is expected to maintain, if not amplify, the standards of personal connections, comprehensive care for clients, and extensive knowledge in the luxury travel sector, qualities that Mary Jean has always championed.

Steven Salm expressed his excitement, stating, "It is a privilege to take on this role. Creating a truly exceptional travel experience demands vision, craftsmanship, and an unwavering attention to detail." His perspective on travel aligns well with Tully’s philosophy, emphasizing the significance of emotional connectivity and expertise in crafting memorable experiences.

In this new chapter, Clive Jacobs, the Executive Chairman and majority stakeholder, will closely collaborate with Salm in steering Tully towards its next growth phase. Jacobs commended Salm's leadership abilities, stating, "He brings a rare combination of entrepreneurial vision, operational expertise, and a deep understanding of luxury hospitality," highlighting Salm's potential in driving the company forward.

Mary Jean Tully, reflecting on her time leading Tully, shared her pride in the journey, emphasizing her support for Salm: "I'm enormously proud of what we've built. Steven understands what makes Tully special and shares the values and commitment to excellence on which this company was founded. He will honor that legacy while taking care of our people, clients, and relationships."

Looking to the future, Tully Luxury Travel aims to embrace new opportunities and continue delivering high-quality, personalized travel experiences to its clientele. With nearly four decades of expertise, the firm is well-regarded for its significant global connections and advisory acumen, often recognized by prestigious publications such as Forbes and Condé Nast Traveler.

For more insights about the company or to begin planning a trip with Tully, interested parties can visit Tully Luxury Travel's website or follow their inspiring journeys on Instagram.

About Tully Luxury Travel

With decades of experience, Tully Luxury Travel has emerged as an internationally recognized leader in the luxury travel space, known for its meticulous trip design and personalized services. The firm has cultivated deep relationships within the travel industry, ensuring exclusive access and tailored experiences for its clients worldwide.

About Steven Salm

As the new CEO and co-owner of Tully Luxury Travel, Steven Salm joined the company as COO in 2025 before taking over as CEO in October 2026. His background includes founding and leading several hospitality brands, showcasing his entrepreneurial spirit and dedication to guest-centric service.

About Clive Jacobs

Clive Jacobs, serving as Executive Chairman, has a storied career in travel and hospitality, having previously co-founded holiday autos and recently taking control of Tully. His leadership ensures the firm's continued commitment to excellence in the luxury travel sector.