#Japan #Shibuya #Oaxaca #Letra #Mercado Bag

Introduction to Letra's New Product

Letra, a brand dedicated to promoting Mexican handicrafts, is set to launch an innovative Mercado Bag customization kit on June 16. This new product will transform traditional Mercado bags into chic shoulder bags, allowing for both style and sustainability. The initiative not only highlights the beauty of Mexican craftsmanship but also aims to support local artisans and preserve their traditional techniques.

The Inspiration Behind the Design

The beautifully crafted items, featuring distinctive geometric patterns, find their roots in the rich history of Mexico. These designs are reminiscent of patterns found in ancient ruins, symbolizing a continuity of cultural heritage. The JALIEZA WEAVING SHOULDER KIT draws inspiration from the traditional waist loom weaving techniques of the Santo Tomás Haliésa village near Oaxaca. The thick cotton fabric used in the kit is interwoven with unique textures that reflect the artistry of the local Zapotec people, each pattern laced with meaning.

Features of the Haliésa Shoulder Kit

This exclusive shoulder kit comes complete with a shoulder strap and metal components designed for easy attachment, converting a standard Mercado bag into a stylish shoulder bag. The detachable metal parts allow for versatility, enabling users to switch between styles. Unique to each kit, the straps boast variety in color, design, and width, ensuring that no two pieces are alike. With adjustable lengths based on tied placements, the kits allow users to find balance and proportion in their styles effortlessly.

The Transformation of Your Wardrobe

Adding this standout item can elevate even the simplest outfits, transforming them into a sophisticated ensemble. The artistic flair provided by Letra's shoulder kit is perfect for those looking to make a statement while celebrating cultural craftsmanship. It is a wonderful opportunity to showcase the artistry of Mexican textiles and the skilled hands that create them.

Buying Details and Availability

The Haliésa Shoulder Kit will be available for purchase on Letra's official web shop starting at 18:00 on June 16. As you browse through, you'll discover that this product not only serves as a practical accessory but also as a beautiful embodiment of Mexican tradition.

About Letra

Founded in 2014, Letra specializes in Mercado bags and other Mexican artisan goods. The company was founded by Masanori Kitajima, who fell in love with Mexico's vibrant culture and colorful landscapes during his travels in the late 2000s. Inspired by these experiences, he imported and began promoting the lightweight and durable Mercado bags across Japan. Over the years, Letra has gradually increased the recognition of these bags in the Japanese market, with sales growing from 1,200 pieces in 2015 to an expected 35,000 by 2024.

This steady growth not only allows customers to enjoy the unique aesthetics of Mercado bags but also contributes to the preservation of traditional Mexican crafts, the creation of professional training opportunities in prisons, and the stabilization of artisans' livelihoods. These initiatives are core to Letra’s commitment to social good.

Visit Letra for More

To learn more about this unique product and the brand, visit Letra's official website here or explore the upcoming pop-up shop schedule here.

Company Overview

Company Name: Sora of Tokyo Inc.
Business Focus: Women's apparel and fashion accessories
Brands Operated: Letra, Flower
Founded: August 1998
Representative Director: Masanori Kitajima