AITO Introduces Its Global Electric Vehicle Lineup Defining 'New Luxury' in 2025

AITO Defines 'New Luxury' at IAA MOBILITY 2025

AITO, the upscale intelligent electric vehicle brand of SERES Group, has made an eye-catching appearance at IAA MOBILITY 2025 in Munich. This unveiling marks a significant step in AITO's journey as it introduces several new models tailored for the Middle Eastern market: the AITO 9, AITO 7, and AITO 5. These premier vehicles epitomize the concept of 'new luxury' in the intelligent vehicle realm, demonstrating AITO's commitment to offering unparalleled smart mobility experiences.

Leon He, President of SERES AUTO, emphasized the brand's vision: "AITO is dedicated to becoming a glocal brand. At IAA MOBILITY 2025, we are unveiling our genuinely global product lineup and solidifying our new strategic milestone in our globalization efforts. This endeavor to define 'new luxury' in the intelligent era is powered by our cutting-edge technology and our notable success in China."

Since its inception in December 2021, AITO has sold over 770,000 units of its four models in China. The AITO 9, a flagship SUV launched in late 2023, alone accounts for over 230,000 of those sales, dominating the ¥500,000 luxury car segment in China for 17 consecutive months.

The new AITO models feature advanced specifications catering to the distinct needs of the Middle Eastern market, ensuring compliance with local driving conditions. Their smart cockpit is designed for trilingual interaction, providing users with seamless integration into local digital ecosystems. All three new variants have received certification for entry into the UAE market, with rigorous testing confirming their reliability and performance in extreme environments such as deserts.

AITO is also enhancing its intelligent driving assistance capabilities for international users. The company's technology gained a solid reputation within China's market, logging a staggering 3.45 billion km in total intelligent assisted driving distance from its users. With plans to establish a UAE subsidiary, AITO aims to activate its full model lineup alongside a tailored local service ecosystem, fostering closer customer engagement. A localized supply chain based in Dubai will ensure quicker delivery times and efficient after-sales support, enhancing the overall user experience.

Showcasing innovative technologies at IAA MOBILITY 2025, AITO highlighted its SERES 5th-Gen Super Range-Extender System, known for its quiet operation and efficient design. This system pushes the envelope by offering high power and energy efficiency while maintaining a lightweight profile. Furthermore, the industry-first AITO MF Platform allows compatibility with multiple new energy power modes, including range-extended electric, battery electric, and ultra-hybrid systems.

Visitors can explore AITO's vision of 'new luxury' in intelligent mobility at Stand D40 in Hall B3 at the Munich Exhibition Center from September 8 to 12, 2025. The brand's future is poised for expansion as it establishes a foothold in global markets while promoting advanced, technologically superior electric vehicles. AITO’s commitment to redefining luxury in the automotive space is evident, and as it continues on this trajectory, the brand reaffirm its dedication to integrating mobility solutions that resonate with a modern and environmentally-conscious clientele.