Experience a Different Japanese Wine Every Day for Just 500 Yen!

A Year of Japanese Wine: Experience 365 Types

In the bustling streets of Osaka and Tokyo, the excitement for Japanese wine is about to reach new heights. Starting September 1, 2025, Papille Company, known for its successful ventures like the Wine Shop FUJIMARU and the Fujimaru Winery, is launching an innovative project: "Nihon Wine 365 Days". This initiative aims to make Japanese wine a part of daily life for everyone by offering a different selection each day for just 500 yen.

What is "Nihon Wine 365 Days"?

As the name suggests, this initiative will unveil a unique Japanese wine every day of the year at an affordable price. Wine lovers can embark on a journey through flavors, sampling selections from regions across Japan, including Hokkaido, Yamanashi, Nagano, and Kyushu, as if going on a grape-gathering tour throughout the country.

Growth of Japanese Wine Industry

Over the past decade, the number of wineries in Japan has nearly doubled, producing an impressive variety of wines that showcase regional characteristics. Events have sprung up both domestically and internationally, and as a result, Japanese wine bars, restaurants, and specialty shops are gaining popularity in urban settings. Several areas also host events to promote local wines, bolstering the country's tourism assets.

However, while the Japanese wine scene is blossoming, it often depends on a few notable wineries. Many new entrants face hefty equipment costs, which can raise prices, making it difficult for consumers to explore the market. Therefore, despite more wineries cropping up, it cannot be said that Japanese wine is widely consumed in everyday life.

The Vision Behind the Initiative

Understanding these challenges, Papille Company believes the first step is to encourage people to easily experience Japanese wine. The "Nihon Wine 365 Days" program is designed to create an inviting space where attendees can meet different wines daily, showcasing the diversity and complexity within the Japanese wine scene. Along with unique selections typically not available by the glass, this initiative aims to break down barriers and elevate the enjoyment of local wines, making it truly part of everyday life for all.

A Sneak Peek at the Initial Selections

Curious about what's on offer during this exciting launch? You can find updates and daily wine features through our official Instagram page, where each wine selection will be showcased. Don’t forget to follow us for the latest news!

A Message to Wine Lovers

Every day brings the thrill of discovering a new Japanese wine. "What will today’s wine be?" is a question we’re excited to pose to our visitors. This initiative not only allows for new tastes but may also inspire you to visit the wineries where these remarkable wines originate. We encourage you to visit your nearest FUJIMARU and savor the 365 shades of Japanese wine waiting for you.

Participating Locations

In Osaka:

- Shimanouchi Fujimaru Winery

Chuo, Osaka, 1-1-14 Simanoui, Sanwa Building 1F
Tel: 06-4704-6666
Opening hours: 12:00–23:00 (Last order: 21:30)
Closed: Tuesday, Wednesday
Instagram: Instagram Link

- Wine Shop & Diner FUJIMARU Higashi Shinsaibashi

Chuo, Osaka, 1-4-18 Higashi Shinsaibashi
Tel: 06-6258-3510 (Shop)
Tel: 06-6258-3515 (Restaurant)
Opening hours: Shop 15:00–22:00, 1st floor 15:00–22:00, 2nd floor Diner 17:00–23:00 (Last order: 22:00)
Closed: Sunday, Monday
Instagram: Instagram Link

- RAINDROP

Central Osaka, 3-65 Baba-cho, Nanoniwa B-2
Tel: 06-4301-5372
Opening hours: Lunch 11:30–15:00, Dinner 17:00–23:00

In Tokyo:

- Kiyosumi Shirakawa Fujimaru Winery

Koto, Tokyo, 2-5-3 Miyoshi
Tel: 03-3641-7115
Opening hours: Lunch 11:30–15:00, Dinner 17:00–23:00

- Wine Shop & Diner FUJIMARU Asakusabashi

Chuo, Tokyo, 2-27-19 S Building 2F
Tel: 03-5829-8190
Opening hours: Dinner 16:00–23:00 on weekdays, Lunch 12:00–15:00 on weekends

Special Features for LINE Friends

Join our official LINE account and benefit from a points card! Every 5 points earned through our rewards system can earn you a complimentary glass of the participating Japanese wine. Special rewards like restaurant vouchers and rare wine purchasing opportunities await as well, incentivizing the joys of wine exploration!