OOFOS Transitions to Co-CEO Leadership Model for Growing Future Ahead

In an exciting development for the global footwear industry, OOFOS, renowned for its innovative recovery footwear, has officially announced the establishment of a co-CEO leadership structure. This strategic decision comes as OOFOS aims to harness new growth opportunities, transitioning smoothly into its next phase of evolution. The brand’s co-founder, Lou Panaccione, will work alongside industry veteran Angel Martinez as co-CEOs, each bringing their unique strengths to steer OOFOS toward greater horizons.

A Shared Vision for Expansion

Lou Panaccione, a pivotal figure in the establishment of OOFOS in 2011, has driven the company from its inception, pioneering the recovery footwear category with a focus on comfort and wellbeing. His steadfast commitment to OOFOS has resulted in the introduction of proprietary technology such as OOfoam™, revolutionizing the way people experience footwear. Under his leadership, OOFOS has achieved a decade of consistent growth, distinguishing itself in the competitive marketplace.

Angel Martinez, who has most recently been serving on the Board of Directors for OOFOS since early 2025, is not new to the footwear industry. With decades of experience across influential brands, including roles as a founding executive at Reebok and CEO of Deckers Brands, Martinez brings a wealth of knowledge and a track record of scaling global businesses. His understanding of innovation and brand culture complements Panaccione’s vision, making this partnership a promising venture for OOFOS.

Strengthening Foundations and Expanding Reach

Speaking about this new leadership structure, Panaccione expressed pride in OOFOS's journey thus far, stating, "Our mission began with a straightforward idea — to help people feel good. I am thrilled to have Angel as my partner in this next chapter. His ability to grow brands and align business with purpose makes him an ideal fit for OOFOS. Together, we will continue to build on our momentum and expand our reach."

In his role as co-CEO, Martinez will oversee crucial departments, including branding, product creation, sales, and marketing. Meanwhile, Panaccione will focus on operations, product development, finance, and company culture — two pivotal aspects that are essential to sustaining OOFOS's mission of excellence.

Martinez shared his enthusiasm about this leadership change, saying, "Having admired OOFOS for its authentic and innovative approach, I am inspired by the team’s creativity and dedication. OOFOS is well-positioned because of its blend of technology and purpose, and I look forward to collaborating with Lou and the team to widen our influence globally."

A Dedicated Team Supporting Growth

Additionally, the leadership restructure includes the promotion of Liz White to Chief Commercial Officer. Since joining OOFOS in early 2025 as Chief Marketing Officer, White has significantly influenced brand identity and strategic business decisions. Now, with expanded responsibilities to oversee all commercial functions, she will be pivotal in aligning team efforts towards a unified business strategy, further cementing OOFOS's standing in the footwear market.

Panaccione emphasized the importance of community and team at OOFOS, stating, "Our brand has always been about the people — customers, partners, and our team. This new leadership structure, supported by our dedicated employees and loyal customers, positions us to advance the brand while ensuring we remain true to our mission of making you feel good."

About OOFOS

Founded in 2011 and based in Braintree, Massachusetts, OOFOS is dedicated to providing footwear that enhances comfort through their unique OOfoam™ technology. The brand emphasizes impact absorption and stress reduction to deliver unparalleled comfort in every step. OOFOS products can be found at select retailers and online at OOFOS.com. With a clear mission and a revamped leadership structure, OOFOS is poised for a successful future ahead.

For media inquiries, contact Jennifer Keddy at [email protected] or call (603) 566-8274.