#USA #New York #Parëva Beauty #Smitha Rao #Molecur 3

Parëva™ Beauty: A Revolutionary Approach to Skincare

On February 11, 2025, in honor of the International Day of Women and Girls in Science, Parëva™ Beauty made its remarkable debut in the beauty industry. This new skincare brand, founded by accomplished scientist Smitha Rao, aims to deliver radically transparent and clinically effective products for people of all ages.

A Vision of Transformation

Smitha Rao, a mother and seasoned executive, has spent nearly two decades in the beauty and wellness sectors, launching over 200 products. Throughout her career, she has witnessed the profound impact that these products can have on customers’ self-perception and confidence. However, she also observed troubling trends in the industry, like misleading marketing tactics, unrealistic beauty standards, and a lack of transparency. This inspired her to create a brand that prioritizes integrity and accessibility to science.

Parëva™ Beauty stands for "PAth to REnewed skin, VAlidated by science". Driven by the mission to enhance skin longevity, the brand’s exclusive technology, Molecur 3™, leverages plant biotechnology to promote skin health by targeting exosomes and NAD+—keys to youthful, vibrant-looking skin.

The Science Behind Molecur 3™

Molecur 3™ is a proprietary formulation utilizing Nobel-inspired plant stem cell technology derived from Goji, sunflower, and pincushion flower stem cells, all proven to clinically reverse visual signs of aging. By harnessing the power of these natural ingredients, Parëva™ Beauty seeks to set new industry standards for cosmetic efficacy and safety.

Radical Transparency with The F(Actuals)™

The F(Actuals)™ initiative by Parëva™ Beauty aims to demystify the product ingredients and formulations, promoting clarity in an industry often clouded by exaggerated claims. Each product's composition is disclosed openly, allowing consumers to make informed decisions about their skincare routines.

An Uncomplicated Three-Step Regimen

Parëva™ Beauty offers an uncomplicated, three-step regimen tailored to enhance skin health:

1. C35.5™ Firming Glow Serum - Priced at $74 (0.5 oz.) and $112 (0.85 oz.), this serum contains 35.5% bioactives targeted at comprehensive skin correction across multiple levels.

2. COLL20™ Gel Cream Moisturizer - Available for $69 (1 oz.) and $109 (1.69 oz.), this cream boasts 20% high-potency bioactives that help diminish the appearance of fine lines and wrinkles.

3. RH5.5™ Hydrabond Primer - Priced at $49 (1 oz.), this primer combines 5.5% bioactives with light-reflecting pigments to provide a smooth canvas for makeup application.

All products are marketed as non-GMO, vegan, cruelty-free, sulfate-free, and devoid of over 2700 questionable chemicals, adhering to stringent cosmetic safety standards worldwide.

A Commitment to Sustainability

Alongside its ethical product formulations, Parëva™ Beauty is committed to sustainability, utilizing eco-friendly packaging options and ensuring all practices align with environmental responsibility.

Join the Movement

As part of its launch, Parëva™ Beauty invites consumers to embrace a new era in skincare—one that celebrates science and transparency. The products are currently available exclusively online at www.Parëvabeauty.com.

With a strong social media presence across platforms like Instagram, TikTok, and Facebook, Parëva™ Beauty is not just marketing products but also fostering a community that values informed choices in skincare.

In a world where beauty can sometimes feel gimmicky, Parëva™ Beauty offers a refreshing alternative: a commitment to science, transparency, and exceptional skin health that everyone can trust and understand.