#Japan #Tokyo #bibigo #CJ Foods #Mandu

Eikou Kano Takes the Helm at CJ Foods Japan's Mandu Division

In a significant development for the global Korean food brand bibigo, Eikou Kano, a well-known Japanese comedian, has taken on the role of head of the Mandu division at CJ Foods Japan. The announcement was made during a press conference held on December 3, 2025, at the company's headquarters in Minato, Tokyo. This new initiative aims to further spread the deliciousness of Mandu and establish Korean culinary culture within Japan.

The CEO of CJ Foods Japan, Kim Byung-kyu, opened the event by addressing the increasing demand for convenient yet fresh and exciting meals on Japanese dining tables. He shared his vision for the Mandu division, stating, "We hope to make Mandu a beloved part of everyday meals in Japan." He confidently expressed that with Kano's popularity spanning generations, they would more effectively convey the charm of Mandu.

Official Appointment of Eikou Kano as Mandu Division Head

During the ceremony, CEO Kim presented Kano with his official appointment letter, formally ushering him into the role of 'Mandu Chief.' Kano passionately shared his enthusiasm, emphasizing, "When I wear this suit, I’m not Eikou Kano anymore; I’m Eikou Kano, the Mandu Chief. I want to create opportunities for those who have never tasted it to experience the joy of that 'first bite.'" He also revealed his aspirations to develop an original product of his own.

When asked about his goals, Kano called out to his team to present a large Mandu-shaped flip chart. He boldly declared, "Our target is 5.55 million servings!" Acknowledging that the number might seem ambitious, he broke it down: "If every tenth household in Japan purchases a pack, we can achieve this! Once you try it, you’ll want to buy it again!" Kano's meticulous analysis and determination energized the audience.

A Charming Food Review Video, with Tips from the CEO

The event's latter half featured Kano's fun attempt at creating a '20-second food review video.' He exclaimed, "Itadakimasu, Mandu!" and tried a clever pun, concluding with, "So delicious it’s Oh-My-God... No, it's 'Oh-Mandu!'" Despite some awkward pauses, he left the crowd chuckling.

After the review, CEO Kim provided constructive feedback: "Don’t just eat; express how much you want to eat!" This feedback prompted Kano to shoot a second take, amplifying his excitement with visibly exaggerated reactions and a perfect delivery of 'Oh-Mandu!' earning him a perfect score from Kim. Kano joyfully admitted that he was so focused on the task that he hardly noted the flavor.

Kano's plea to the press, joking that even if his performance didn’t make headlines, they should ensure Mandu does, had everyone in fits of laughter.

Celebrating with Friends and Supporting Family: A Personal Side of the Mandu Chief

When asked how he plans to promote Mandu among his comedian friends, he revealed, "With many special year-end shows coming up, I hope to host a 'Mandu Party' to celebrate together." He also shared that his family operates a shrine that keeps them busy during the holidays. Determined to uplift their spirits, he plans to bring Mandu as a delicious meal for his grateful family.

Kano, demonstrating not just his passion for his new responsibilities but also his thoughtful nature as a caring son, added warmth to the gathering.

About Eikou Kano

Eikou Kano is a beloved comedic figure, born on February 22, 1982, in Miyagi Prefecture. After graduating from the Japan Film School, he debuted as a comedian known for humorous one-man skits featuring memorable phrases. Currently, he also shines as a singer-songwriter and YouTuber while fulfilling his duties at his family’s shrine.

Kano's Mission as Mandu Chief

Since securing the title of Mandu Chief in 2025, Eikou Kano has pledged to sell an astounding 5.55 million servings of bibigo's Mandu within a year. Initially feeling overwhelmed by the task, he has embraced the challenge with confidence in the product’s appeal. His involvement spans from participating in planning and product development to engaging in promotional video production, showcasing his transition from comedian to an emerging business leader.

Video Overview

Title: '#Ganbare Kano Mandu Bucho'
Release Date: December 3, 2025, at 18:00
Platform: YouTube
Channel: #Ganbare Kano Mandu Bucho [Official bibigo]
URL: YouTube Channel

CJ FOODS JAPAN aims to broaden the appeal of Mandu and Korean cuisine with this new project, inspired by the spirited challenge taken on by Kano, showcasing how corporate, retail, and media sectors can be engaged - and uniting the nation under the joy of delicious food.