GoodBelly Launches Innovative Dairy-Free Protein Probiotics Smoothies to Promote Gut Health
GoodBelly, a brand revered for its commitment to digestive health, has unveiled its latest offering: Protein + Probiotics Smoothies. This innovative product serves as a dairy-free substitute for traditional kefir, effectively merging the benefits of gut health with the nutritional perks of plant-based protein.
These smoothies are available in three delightful fruit flavors: Blueberry, Peach, and Strawberry. Each 8-ounce serving packs an impressive 11 grams of plant-based protein, which is 10% more than what leading kefir brands provide, and also includes 1 billion CFUs of probiotics. This combination makes them a perfect choice for consumers who are keen on supporting their gut health while achieving their daily protein intake. Plus, they come in convenient 32-ounce multi-serve bottles, offering four servings per container, all completely devoid of dairy.
The increasing consumer focus on health and wellness has put both protein intake and gut health in the spotlight. As outlined in the Numerator Protein Trends Report from September 2025, a significant 78% of shoppers prioritize meeting their daily protein requirements, with breakfast identified as the key meal for protein consumption during the day. GoodBelly responds to this demand by offering a product that is both easy to consume and flavorful.
Marc Seguin, CEO of GoodBelly, expressed the company’s vision: "Consumers are actively looking for ways to add more protein to their daily routines, but many options can feel heavy, overly functional, or compromise on taste. We saw an opportunity to create something uniquely GoodBelly—a delicious, fruit-forward smoothie that combines plant-based protein and probiotics in a dairy-free format that people genuinely enjoy drinking. It’s a natural evolution of our mission to make gut health simple, accessible, and enjoyable."
The introduction of the Protein + Probiotics Smoothies marks a strategic expansion within GoodBelly's portfolio, catering to those who seek dairy-alternatives in the refrigerated aisle, alongside kefir and drinkable yogurt. With a smooth texture and delightful fruit flavors, these smoothies are designed for effortless consumption, whether enjoyed straight from the bottle or poured into a glass.
Starting in June, GoodBelly Protein + Probiotics Smoothies will hit the shelves in select retailers such as Giant Food, FreshDirect, Save Mart, Raley's, The Fresh Market, Nugget Markets, and Market of Choice. Additional retail expansions are also in the pipeline for 2026.
Founded in 2006 and headquartered in Boulder, Colorado, GoodBelly is part of NextFoods, a company dedicated to enhancing whole-body health with science-based nutritional solutions for everyday performance. NextFoods is also the parent of Cheribundi, and its innovative products are trusted by both elite athletes and wellness-focused consumers across more than 20,000 retailers nationwide. To learn more about GoodBelly and its offerings, visit goodbelly.com.
These smoothies are available in three delightful fruit flavors: Blueberry, Peach, and Strawberry. Each 8-ounce serving packs an impressive 11 grams of plant-based protein, which is 10% more than what leading kefir brands provide, and also includes 1 billion CFUs of probiotics. This combination makes them a perfect choice for consumers who are keen on supporting their gut health while achieving their daily protein intake. Plus, they come in convenient 32-ounce multi-serve bottles, offering four servings per container, all completely devoid of dairy.
The increasing consumer focus on health and wellness has put both protein intake and gut health in the spotlight. As outlined in the Numerator Protein Trends Report from September 2025, a significant 78% of shoppers prioritize meeting their daily protein requirements, with breakfast identified as the key meal for protein consumption during the day. GoodBelly responds to this demand by offering a product that is both easy to consume and flavorful.
Marc Seguin, CEO of GoodBelly, expressed the company’s vision: "Consumers are actively looking for ways to add more protein to their daily routines, but many options can feel heavy, overly functional, or compromise on taste. We saw an opportunity to create something uniquely GoodBelly—a delicious, fruit-forward smoothie that combines plant-based protein and probiotics in a dairy-free format that people genuinely enjoy drinking. It’s a natural evolution of our mission to make gut health simple, accessible, and enjoyable."
The introduction of the Protein + Probiotics Smoothies marks a strategic expansion within GoodBelly's portfolio, catering to those who seek dairy-alternatives in the refrigerated aisle, alongside kefir and drinkable yogurt. With a smooth texture and delightful fruit flavors, these smoothies are designed for effortless consumption, whether enjoyed straight from the bottle or poured into a glass.
Starting in June, GoodBelly Protein + Probiotics Smoothies will hit the shelves in select retailers such as Giant Food, FreshDirect, Save Mart, Raley's, The Fresh Market, Nugget Markets, and Market of Choice. Additional retail expansions are also in the pipeline for 2026.
Founded in 2006 and headquartered in Boulder, Colorado, GoodBelly is part of NextFoods, a company dedicated to enhancing whole-body health with science-based nutritional solutions for everyday performance. NextFoods is also the parent of Cheribundi, and its innovative products are trusted by both elite athletes and wellness-focused consumers across more than 20,000 retailers nationwide. To learn more about GoodBelly and its offerings, visit goodbelly.com.
Topics Consumer Products & Retail）
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