Enhancing Marketing Effectiveness: Key Analytics and Best Practices Webinar

Upcoming Webinar on Marketing Effectiveness

KANTAR, a leading global marketing analytics and data company based in London, UK, is excited to announce a free webinar titled "Enhancing Marketing Effectiveness: Key Analytics and Best Practices" scheduled for May 23, 2025. This session will be particularly beneficial for brand managers and marketing professionals aiming to deepen their understanding of marketing effectiveness.

Webinar Overview

The distinction between 'Effectiveness' and 'Efficiency' in marketing is a widely misunderstood topic. Many marketers often confuse these two concepts, but recognizing their differences is essential for successful brand management. 'Effectiveness' refers to activities that cultivate demand for a category or brand and their impact, while 'Efficiency' pertains to the conversion rate of that demand into sales.

Drawing from over 50 years of experience enhancing the marketing effectiveness of thousands of organizations, KANTAR will share valuable insights during this webinar. Attendees can expect to learn about three key analytics approaches and 15 practical rules that can tackle common challenges such as the prevalence of short-term thinking, creative blind spots, and misalignment between marketers and executive teams. The discussion will focus on specific methods to foster long-term brand building.

Webinar Details

- Title: Enhancing Marketing Effectiveness: Key Analytics and Best Practices
- Date and Time: May 23, 2025, from 13:00 to 14:00 (JST)
- Registration: Free of charge

To register, participants must agree to the handling of personal information outlined on the registration page. This information will only be used to address applications and related business activities. KANTAR ensures that all acquired personal data will be managed appropriately and will not be shared with third parties without prior consent, except in cases mandated by law.

For inquiries regarding personal information, please refer to:
Manoj Johri, Personal Data Protection Manager, KANTAR Japan
Email: [email protected]

Presentation Agenda

1. Three Analytics: Media, Creative, Brand
2. 15 Key Rules
3. Q&A Session

About KANTAR

KANTAR is an indispensable brand partner for top companies in marketing data and analytics. By combining the most meaningful attitude and behavior data with deep expertise and advanced analytics, KANTAR uncovers how people think and act. This understanding aids client companies in formulating future-oriented marketing strategies based on their past performance.

About Kantar BrandZ

Kantar BrandZ serves as the global currency for evaluating brand value and quantifying its contribution to business performance. Kantar publishes yearly global and local brand rankings based on rigorous financial data and extensive brand equity research. Since its inception in 1998, BrandZ has shared insights into brand building with business leaders worldwide, based on interviews with over 21,000 brands across 54 markets and 4.2 million consumers.

For more information on Kantar BrandZ and the 'Top 50 Most Valuable Japanese Brands 2024', visit KANTAR BrandZ.

KANTAR Japan Company Overview

- Company Name: KANTAR Japan LLC
- Headquarters: 6F Shinjuku Mines Tower, 2-1-1 Yoyogi, Shibuya-ku, Tokyo, Japan
- Business Scope: Market Research & Consulting
- Managing Director: Toru Sasaki
- Website: www.kantar.jp