#United States #Los Angeles #Youth to the People #Superfood Cleanser #Sebastian Curi

Youth to the People Celebrates Ten Years of Skin Health

In an exciting milestone, Youth to the People, a renowned skincare brand hailing from California, is honoring a decade of skin health with a special launch. Founded by cousins Greg Gonzalez and Joe Cloyes in 2015, the brand focuses on vegan and superfood-powered formulas that aim to revolutionize the skincare experience.

To commemorate this tenth anniversary, Youth to the People has introduced a Limited Edition Superfood Cleanser, which features artwork by acclaimed California artist Sebastian Curi. This bespoke design encapsulates the spirit of the brand, celebrating both creativity and the essence of healthy skin. The cleanser combines the benefits of ingredients often found in wellness circles, such as kale, spinach, and green tea, creating a powerful yet gentle skincare solution. It's described as “green juice for your face,” echoing the health-focused narrative of the brand.

Since its inception, Youth to the People has been on a mission to blend high-performance skincare with the dynamic vitality derived from superfoods. The Superfood Cleanser, integral to their lineup, emphasizes the importance of cleansing as a critical step in achieving balanced and healthy skin. Known for its gentle formulations, this product has garnered a dedicated following, with impressive sales figures reflecting its popularity—one unit is sold every minute in the U.S.

Not only does the Superfood Cleanser effectively remove makeup, sunscreen, and daily impurities, but it does so without stripping the skin of its natural moisture. The formula is crafted using plant-based surfactants and glycerin, ensuring that it respects the skin's natural pH balance. Suitable for all skin types, including sensitive and acne-prone skins, this refreshing gel cleanser continues to be a daily staple for those seeking a balanced and nourished complexion.

Greg Gonzalez, Co-Founder and CBO, expressed enthusiasm about this groundbreaking product: "We wanted to create something special to mark our 10th anniversary—a celebration of how far we've come and the impact we've made on our community and the planet. This Limited Edition Superfood Cleanser with Sebastian Curi's dynamic artwork reflects the energy we put into everything we do, honoring the beauty of skin health and the creativity that fuels our brand."

Sebastian Curi, known for his vibrant and impactful illustrations that celebrate themes of joy and energy, brings a fresh, colorful aesthetic that aligns perfectly with Youth to the People's essence. As the brand continues to evolve and innovate, its partnership with L'Oréal has played a vital role in expanding its reach and fostering its global mission.

As they embark on the next decade of their journey, Youth to the People remains committed to sustainability, transparency, and radical innovation. Co-Founder and CEO Joe Cloyes remarked, "10 years of skin health is just the beginning. We're committed to bringing high-performance, vegan, and clean products to our community, empowering people to feel their best at every stage of life."

The Limited Edition Superfood Cleanser will be made available exclusively on the Sephora app starting today, with a wider launch on Sephora.com and Youth to the People’s website on February 4, before hitting physical Sephora stores on February 7. Priced at $39, this unique cleanser is set not only to meet skincare needs but also to celebrate a brand that has built its legacy on quality and community.

With three generations of expertise behind Youth to the People, their focus remains simple yet effective: create innovative skincare products that foster positive change, allowing everyone to radiate confidence and health through their skin. This tenth anniversary serves as a reminder of their journey thus far and a beacon for what lies ahead in the ever-evolving world of clean beauty.