#Japan #Kyoto #CW-X #Michopa #Okura Shimon

CW-X Welcomes New Challenging Partners: Michopa and Okura Shimon

The popular conditioning apparel brand, CW-X, developed by Wacoal, has announced a partnership with the dynamic couple, Michopa (Miyu Ikeda) and Okura Shimon, as their new Challenging Partners starting October 1, 2025. This collaboration aims to promote a sports lifestyle that is enjoyable and accessible, especially for couples and friends who want to get active together.

Both Michopa and Okura lead actively sporty lives, regularly engaging in gym workouts and running. Okura even participates in marathons and utilizes CW-X's high-performance tights to experience their support and functionality firsthand. The brand's intention with this partnership is to inspire individuals who are curious about sports but may feel intimidated to start, showing them how CW-X can make exercise exciting and rewarding.

In the promotional visuals for the brand, the couple showcases various CW-X items in a variety of sports settings, including running and golf. Okura remarked, "It was refreshing as it was my first experience shooting in training gear." Michopa added, "We were able to have a natural, authentic shoot reflecting our style, which was really enjoyable.”

Michopa went on to express her admiration for the tights provided by CW-X, saying, "The comfort was surprising; the feeling of restraint was minimal, making them perfect for a casual stroll as well!" Both partners shared their belief that CW-X is suitable for everyone, supporting ongoing training and sporting activities with their comfortable fits and trendy designs, making it easy to enjoy these experiences with significant others or friends.

Furthermore, both Michopa and Okura have joined Team CW-X, which features top athletes such as Ichiro and Shohei Ohtani, dedicating their efforts to convey the importance and enjoyment of physical activity. The couple expressed a desire to leverage their relatability as non-athletes to showcase the benefits of CW-X products.

Key Highlights of Michopa and Okura's Appointment as Challenging Partners

• - The engaging couple will present CW-X’s conditioning apparel from October 1, 2025, through various promotional channels, including in physical stores, online platforms, and social media.
• - The partnership supports CW-X's objective to increase brand awareness among casual sports enthusiasts eager to start enjoying physical activities.
• - As part of Team CW-X, they will help advocate the brand’s philosophy by being approachable figures highlighting the benefits of CW-X products.

Promotional Visuals

In the promotional shots, Michopa and Okura adorned a variety of CW-X items and conveyed the versatility of the brand through different sports activities. The visuals emphasize how CW-X enhances sporty dynamics, making every moment fun and active.

Michopa’s and Okura’s Signature CW-X Items

• - Okura Shimon: CW-X T-shirt (Model No: DLO155, Color: Black), Innerwear (Model No: JAO009, Color: Ivory), Tights (Model No: HXO499, Color: Orange)
• - Michopa: CW-X Sports Bra (Model No: HTY020, Color: Black), Hoodie (Model No: DWY549, Color: Gray), Bottoms (Model No: DHY305, Color: Gray)

Profile of Michopa

Miyu Ikeda, popularly known as Michopa, is a model and television personality born on October 30, 1998. Formerly a model for Popteen, she has made a successful transition into various fashion events and TV programs. Michopa also owns a jewelry brand that considers users with metal allergies.

Michopa’s Thoughts: "I found the CW-X sports bra to have a solid fit, giving me confidence during gym sessions. The design is cute, making me feel motivated to work out. I hope everyone selects functional, comfortable wear for their training. There's a vast range of designs, and I recommend CW-X for beginners."

Profile of Okura Shimon

Born on March 16, 1992, Okura Shimon is a talent who discovered his modeling potential at Omotesando. After modeling for various fashion magazines, he now hosts events across the country. In October 2022, he announced his marriage to Michopa and has since launched his inaugural solo program, KBS Kyoto’s "Kyogura Shimon."

Okura’s Insight: "I discovered CW-X tights while searching for marathon-specific gear. They provide strategic compression to my thighs, knees, and calves, which I can genuinely feel while running. Rather than setting enormous goals, I aim for consistent runs daily, and CW-X products accompany me even on my travels. I encourage everyone to try them once!"

Unified Message from the Couple

Both Michopa and Okura share that CW-X supports individuals of all ages in their training and everyday movements. Featuring comfortable, skin-friendly materials while offering a broad range of designs, they suggest sweating it out with a partner for a fun experience. Being part of Team CW-X, they’re excited to exhibit the great features of CW-X items from a relatable perspective.

Understanding Team CW-X

The CW-X slogan, "Be a better you," is championed by Team CW-X, a group focused on promoting the importance and enjoyment of physical activity. The team engages in three primary initiatives:
1. Baby Program - Providing products supporting team members’ performances.
2. Baby School - Creating opportunities to educate about conditioning.
3. Baby Game - Supporting competitions and events that encourage movement.

"Baby" is a shorthand for "Be a better you."

About CW-X

CW-X was established by Wacoal’s human science research development center, rooted in the idea of integrating taping principles into tights. The brand's origins lie in an experience where a family member was able to continue exercising despite a leg injury, prompting the desire to create user-friendly, high-performance tights. The brand launched revolutionary sports tights in 1991, followed by a range of products designed to enhance physical condition, including tops and sports bras suitable for various activities.

For further information, visit the official CW-X website and follow CW-X on Instagram and Twitter.