Joico Celebrates 50 Years by Welcoming Kate Hudson as Global Spokesperson

Joico and Kate Hudson: A New Era

Joico, a brand renowned for its dedication to high-performance hair care products, has exciting news to share. As the company celebrates its remarkable 50-year journey in the industry, renowned actress and entrepreneur Kate Hudson has officially joined Joico as its first-ever global celebrity spokesperson. This partnership marks a significant milestone for both Joico and Hudson, as they embark on a campaign that highlights the brand’s commitment to healthy hair and its vibrant legacy.

Founded in 1975, Joico made its mark by crafting innovative hair care solutions that not only perform exceptionally well but also inspire joy among salon professionals and consumers alike. With a mission to provide salon-quality experiences in personal care products, Joico has transformed the hair care game. Now, with Hudson as the face of the brand, Joico is poised to expand its reach even further.

The collaboration kicked off in February 2025 and is set to run until the end of the first quarter of 2026. Throughout this period, Hudson will be prominently featured across various marketing channels. This includes global digital advertisements, social media platforms, and print campaigns, bringing Joico’s message of revitalized hair care to both its loyal customer base and new audiences.

The Campaign Concept

The campaign, charmingly titled “Joi Lessons with Kate Hudson,” is designed to capture Hudson’s infectious spirit. Filmed in sunny Southern California, the concept aims to blend authenticity with style, echoing Joico’s brand philosophy of helping consumers discover their “joi” — the joy of beautiful hair. This initiative provides a contemporary twist to classic brand values, inviting followers into Hudson’s world as she demonstrates how to find happiness in self-care and hair health.

Through this partnership, not only will Hudson resonate with consumers across various demographics, but the campaign will also reinforce Joico’s reputation among professional hairstylists. The brand's rich history combined with Hudson's charisma promises to create exciting content that resonates with long-time fans and newcomers alike.

Kate Hudson: An Iconic Choice

Kate Hudson is a multifaceted talent known for her work in film and her entrepreneurial ventures. With an Academy Award nomination and a Golden Globe win under her belt, Hudson has captivated audiences with performances in renowned films such as Almost Famous, How to Lose a Guy in 10 Days, and Bride Wars. Beyond acting, she co-founded the successful athletic wear brand Fabletics and has made significant strides in promoting health and wellness through her line of holistic supplements, INBLOOM.

Additionally, Hudson is not just a businesswoman, but also a conscious advocate, collaborating with various charitable organizations such as the Hawn Foundation’s MindUP, the United Nations' World Food Programme, and Operation Smile. Her artistic ventures extend into music and podcasting, making her one of the contemporary figures connecting lifestyle with entertainment.

Looking Ahead

As Hudson begins her journey with Joico, the future looks bright. With an array of product launches and promotional activities lined up, the campaign aims to solidify Joico’s position as a leader in quality hair care while spreading joy in self-expression through vibrant hair. Consumers are encouraged to engage with Joico on their various platforms to learn more about the brand and its offerings.

In celebrating 50 years of service and commitment to healthy hair, Joico invites you to find your “joi” and revel in the beauty of luscious locks. For more information, check out Joico's official website and follow them on social media for ongoing updates.