#Japan #Tokyo #Marugame Seimen #Udon #Ayase Ueto

Marugame Seimen's New Spicy Udon: A Perfect Autumn Delight

This autumn, Marugame Seimen, a renowned udon chain known for its dedication to handmade and freshly made Sanuki udon, is set to spice up your culinary experience with a brand new dish - the Spicy Meat and Leek Udon. In collaboration with actress Ayase Ueto, the advertisement campaign is as scrumptious as the dish itself.

Launch Date and Ingredients

Starting from October 7, 2025, you can savor this new creation across all Marugame Seimen locations nationwide (excluding certain regions). The Spicy Meat and Leek Udon is more than just a meal; it’s an experience that combines comfort and satisfaction. This dish features a mouthwatering mix of ingredients:

• - Tender stir-fried pork and onions infused with a spicy sauce.
• - Crisp leeks and bean sprouts, freshly deep-fried for that crunchy texture.
• - Soft udon noodles made from 100% domestic wheat, seasoned perfectly for a delightful bite.
• - A rich and aromatic half-cooked egg yolk that enhances the dish.

A Visual and Culinary Feast

The commercial captures Ayase Ueto delighting in every mouthful of this vibrant bowl. It kicks off with her excitedly exclaiming, “New dish is here!” The scene then transitions to the skilled udon artisans expertly pulling up freshly made noodles. The intricate detail of the ad showcases every part of the dish, from how the piping hot noodles mingle with the spicy meat and vegetables, topped with the enticing aroma of garlic.

As the camera rolls, viewers can see how Ayase skillfully twirls the noodles onto her chopsticks, illustrating the ideal way to enjoy the dish by combining the flavors of the rich broth with the freshness of the ingredients. Her reactions and satisfaction resonate with everyone who has ever enjoyed a hearty bowl of udon.

Special Features and Eating Tips

Ayase has offered her own recommendations for dining on the Spicy Meat and Leek Udon:
1. Start Simply: Savor the balance of flavors by trying the udon with just the spicy pork and no mix-ins first.
2. Mix It Up: Once you appreciate the initial taste, gradually incorporate the crunchy vegetables for an exciting contrast.
3. Play with Toppings: Don’t hesitate to introduce additional condiments for a personalized experience, like egg or seaweed.
4. Finish Strong: For the ultimate flavor journey, pair this dish with a bowl of rice to enjoy every last bite of the hearty ingredients.

Behind the Scenes

The filming of the TV commercial was a lively and energetic affair, and reflected a vibrant autumn theme despite the summer heat. Ayase’s ability to embody excitement not only about the new dish but also about the udon's various textures and flavors truly shines through in every frame. With moments of genuine surprise and joy, viewers get a glimpse into her authentic reactions, especially when she learns about the value of getting more noodles for the same price—a reminder of her role as an endearing customer just like the rest of us!

Sustainability and Quality at Marugame Seimen

Marugame Seimen prides itself on a holistic approach to providing high-quality food while also promoting sustainability. The chain continuously explores experiences that excite the palate, ensuring that everything they serve aligns with eco-friendly practices. From achieving consistency in flavor and texture to emphasizing the use of locally sourced ingredients, Marugame Seimen proves that eating out can be both delicious and responsible.

How will you enjoy your bowl of Spicy Meat and Leek Udon this autumn? Join Ayase Ueto and countless other fans in exploring the flavors that make Marugame Seimen a beloved choice for udon enthusiasts everywhere! Don’t miss out on the upcoming campaign, where you can witness Ayase‘s culinary journey firsthand and be inspired to try this tantalizing dish.