#Japan #Tokyo #STUTS #Pocari Sweat #Dance

Pocari Sweat's Global Dance Relay Campaign: A Celebration of Sweat and Connection

Pocari Sweat, a renowned hydration drink produced by Otsuka Pharmaceutical Co., has taken the social media world by storm with its innovative project, #PocariSunRelay. Launched on April 18, 2025, this participatory campaign was inspired by the key message of their latest TV commercial, “You are definitely someone’s sun.” The initiative encourages individuals to recognize the power of sweat, illustrating how those who sweat become guiding lights for others, akin to the sun.

With more than 2,500 videos submitted from participants across the globe, the campaign has generated over 21,445 respect tags and a staggering 13 million video views as of July 10. Participants of all ages, from young children to professional dancers, jumped into this vibrant and fulfilling challenge that allowed them to express gratitude towards their personal mentors and role models—those who have guided them on their journey.

The Essence of the Campaign

The core idea of ##PocariSunRelay is simple yet powerful: it invites participants to express their admiration for someone who has inspired them, metaphorically passing a baton represented by the Pocari Sweat drink. Comments in the posted videos have reflected the spirit of this initiative, with mentions like “my fiercest rival,” “my first dance teacher,” and “the friend who cheers me on the most.” Collectively, over 20,000 mentions have encapsulated the essence of respect and appreciation.

Using platforms like Twitter and Instagram, the campaign quickly gained traction not just within Japan, but also reached audiences in South Korea, the United States, and beyond. This expansion showcased a diverse mix of participants including school kids, professional dancers, families, and dance clubs, all coming together to share their dance stories.

Special TV Commercial to Celebrate the Movement

To further deliver the campaign's message, Pocari Sweat has compiled the submitted videos into a special TV commercial titled “#PocariSunRelay”, set to air on July 18, 2025, during the Music Station SUPER SUMMER FES 2025 on TV Asahi. Featuring the contributions of talented artist STUTS, the commercial will celebrate the project's achievements and the collective energy of the participants!

New TV Commercial Details:

• - Title: '#PocariSunRelay'
• - Song: 99 Steps (feat. Kohjiya, Hana Hope) by STUTS
• - Broadcast Date: July 18, 2025
• - Broadcast Area: Nationwide

Participants' Reactions

Feedback from those who participated in the campaign has been overwhelmingly positive, with many expressing their joy and connection made through the dance relay. They realized how dance could unite people from different backgrounds and generations and convey heartfelt emotions.

A Few Touching Responses from Participants:

• - “I felt so connected through dance and grateful for this opportunity!”
• - “I was thrilled to participate in a relay started by my favorite dancer!”
• - “I hope my dance can be someone’s hope and sun!”

Moreover, participants recounted anecdotes about their