#Parks Associates #Future of Video #Streaming Business

Parks Associates Future of Video Business of Streaming Event 2025

Parks Associates, a leading international research and consulting firm, recently announced the call for papers for its eighth annual Future of Video: Business of Streaming conference, scheduled for November 18-20, 2025, at the Marina del Rey Marriott in California. This pivotal event will explore cutting-edge topics imperative for the evolution and sustainability of video streaming services, amidst a rapidly changing marketplace.

The burgeoning video service subscription economy is noteworthy, currently generating an impressive $106 billion in annual revenue within the United States alone. Despite a decline in household spending on video over the past four years, projections indicate a hopeful rebound to 2023 levels by 2025, raising critical discussions about fiscal strategy among service providers.

During the conference, participants will engage in both in-person and virtual sessions focusing on the integration of artificial intelligence in entertainment, advanced methods for livestream monetization, and emerging immersive video formats. The agenda highlights several topics, including:

• - AI in Entertainment: Understanding how artificial intelligence can enhance user personalization and content discovery efforts.
• - Livestreaming Monetization: Exploring profitable models and strategies suited for the evolving landscape of live broadcasts.
• - Hybrid Models: Examining various monetization forms, including AVOD (advertising-based video on demand), SVOD (subscription video on demand), and FAST (free ad-supported streaming television).
• - Discoverability and Engagement: Addressing the content navigation crisis and consumer engagement techniques.
• - Next Gen Advertising: Innovations in connected television inventory and measurement optimization.

The significance of consolidation, aggregation, and transformation in streaming services cannot be overlooked. A dedicated virtual session focusing on these aspects, featuring executives from leading companies such as Comcast, Sling TV, and Verizon Business, will take place on August 21, paving the way for broader discussions at the November conference.

Elizabeth Parks, the President and CMO of Parks Associates, emphasized the importance of these discussions. “While household spending on video has indeed declined, a promising rebound is on the horizon. Service providers are keen to complement their subscription revenues with advertising strategies to fortify their financial standing. We look forward to convening with industry leaders in November for deeper insights into market transformations,” Parks stated.

The Future of Video event will also release the highly anticipated