Exciting New Releases in the Gong Cha Bottle Series Hitting Seven-Eleven Stores

Gong Cha’s New Offerings: A Refreshing Twist on Bottled Tea

Last year, Gong Cha's bottled tea series thrived, selling about 5.7 million units in just one week after its launch. This July 1st, Seven-Eleven Japan, in collaboration with Kirin Beverage, is set to unveil two exciting new products: the revamped "Brown Sugar Oolong Milk Tea" and the brand new "Alishan Oolong Mango Tea Ade."

As tea preferences continue to evolve, beverages like tea and herbal infusions are increasingly becoming popular choices, prompting Seven-Eleven Japan to innovate in the beverage market. In July of the previous year, they introduced the first-ever bottled drink from Gong Cha. This time, they are upgrading the existing line with luxurious flavors and unique blends.

The new "Brown Sugar Oolong Milk Tea" boasts a rich and indulgent flavor profile, expertly balancing oolong tea and brown sugar. It represents the brand’s ongoing dedication to enhancing the quality of their offerings. Meanwhile, the "Alishan Oolong Mango Tea Ade" makes use of top-notch Taiwanese Alishan oolong tea, creating a fresh fruit tea experience by blending the popular mango flavor, which is a best-seller in Gong Cha shops.

To get feedback on these new products, dedicated Gong Cha crew members who interact closely with customers were chosen for a tasting event, where their impressions were captured through a survey. The results were overwhelmingly positive; 99% of the respondents believed that the "Brown Sugar Oolong Milk Tea" had a strong sense of Gong Cha's essence. A staggering 86% noted improvements in taste since its prior version. Furthermore, 93% of the crew felt that the "Alishan Oolong Mango Tea Ade" encapsulated the essence of the brand as well.

These new offerings have piqued the interest of the Gong Cha crew, highlighting their desire for authentic, high-quality tea experiences that are easily accessible. Seven-Eleven Japan continues to partner with Gong Cha and Kirin Beverage to further elevate the tea culture in Japan.

Product Details

Brown Sugar Oolong Milk Tea 400ml

- Price: ¥178 (incl. tax ¥192.24)
- Release Date: July 1 (Tuesday)
- Availability: Nationwide

- This drink builds upon the previous flavor profile, enhancing the fusion of fragrant oolong tea from Fujian Province and rich brown sugar sweetness for a memorable milk tea experience.

Alishan Oolong Mango Tea Ade 400ml

- Price: ¥178 (incl. tax ¥192.24)
- Release Date: July 1 (Tuesday)
- Availability: Nationwide

- This refreshing drink makes it convenient to enjoy the most popular mango flavor from the Gong Cha fruit tea category, known for its juicy fruit notes and crisp aftertaste combined with Alishan oolong tea.

About Gong Cha

Founded in Taiwan, Gong Cha has grown into a global tea café chain with over 2,100 locations worldwide. The brand is renowned for its meticulous brewing process and commitment to using high-quality tea leaves. Customers can enjoy various beverages tailored to their preferences, merging high-quality tea with customizable options for a casual yet sophisticated experience.

Seven-Eleven Japan representatives expressed excitement over these new offerings, emphasizing the ease with which high-quality beverages are now accessible to customers at local stores. With a stylish appearance suitable for social media, these drinks promise to enhance daily life, enabling consumers to revel in the luxurious flavors of Gong Cha. Don’t miss out on the chance to try the new bottled beverage series!