Introducing Niigata Nippo's New AI Role-Playing Service with Local Icons

Niigata Nippo's Innovative AI Role-Playing Service

The Niigata Nippo AI Research Institute, established by Niigata Nippo in November 2024, has officially introduced an advanced AI role-playing service, "Niigata Nippo Generative AI Roleplay." Set to launch in June 2025, this cutting-edge service is designed to assist businesses with sales training and features unique AI avatars of local celebrities, including Fumiya Hayakawa from J1 soccer team Albirex Niigata and members from the beloved idol group Negicco.

Collaborating for Excellence

This initiative benefits from a strong collaboration with ExaWizards, a Tokyo-based AI company known for its technological advancements in generative AI. With the motto, "Endless possibilities for Niigata through generative AI," the research institute aims to address regional challenges and enhance operational efficiency for local businesses and municipalities. The combination of local knowledge and technological prowess is expected to inspire the effective use of AI in the community.

The Role of Local Influencers

The involvement of prominent local figures such as Fumiya Hayakawa and Negicco serves a dual purpose: to engage the local youth and promote regional culture. By utilizing familiar personalities, the initiative hopes to enhance the acceptance of AI technology within the community and foster a positive environment for its implementation. The avatars will interact via monitors, providing a dynamic experience during role-play scenarios, making training sessions more relatable and engaging for users.

Service Features and Applications

The service builds upon ExaWizards’ existing platform, "exaBase Roleplay," integrating local IPs for an authentic experience. Businesses can select from personalized scenarios tailored to their requirements. With a focus on practical sales techniques and AI-driven feedback, participants can significantly improve their sales skills. The service’s versatility extends beyond sales training; it can be adapted for recruitment interviews, mentorship training, and workplace harassment prevention, broadening its appeal across various sectors.

Addressing Regional Challenges

The backdrop of this initiative highlights significant issues facing rural areas, such as youth emigration and an aging population. By leveraging innovative AI technology, the Niigata Nippo AI Research Institute aims to breathe new life into local economies and cultural practices. With AI avatars reflecting regional identity and culture, the institute strongly believes it can stimulate interest and drive local engagement with AI technology.

Expected Outcomes

The deployment of locally-developed AI avatars is anticipated to yield several benefits:

- Promotion of Local Culture: Enhance communication within the community while promoting regional culture.
- Implementation of AI in Communities: Train local talent in AI skills and effectively utilize data specific to the region, thereby fostering community acceptance of AI technology.

Future Aspirations

The "Niigata Nippo Generative AI Roleplay" service aims to penetrate various municipalities and corporate sectors within Niigata Prefecture. The institute plans to expand the functionality of AI avatars and explore new service developments, continuously seeking to aid in regional revitalization.