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SOCi Achieves a Milestone with 150,000 AI Agents

SOCi Inc., a leading innovator in agentic workforce solutions for multi-location enterprises, recently announced a groundbreaking achievement — the deployment of over 150,000 SOCi Genius Agents™. These AI-driven entities have successfully executed more than 10 million local marketing tasks, revolutionizing the way brands approach marketing at every location.

A New Era in Marketing Efficiency

The launch of these autonomous Genius Agents has led to an impressive saving of approximately 750,000 hours of human labor. This translates into almost $2 billion in annualized local marketing value for the enterprises involved, significantly enhancing visibility, engagement, and brand reputation. This development is celebrated under the recognition of Fast Company as one of the World's Most Innovative Companies, emphasizing SOCi's commitment to pioneering AI solutions.

The Transformation from Tools to Autonomous Workforce

Traditionally, AI tools have been utilized for generating insights or preliminary content, requiring marketers to take the necessary actions. However, SOCi's Agentic AI structures a paradigm shift with their Genius Agents, which include variants like the Genius Search Agent, Genius Reputation Agent, and Genius Social Agent. Each of these agents is meticulously trained to understand and communicate in a brand's unique voice while adhering to local regulations and nuances.

Once properly trained, these Genius Agents are cloned and deployed across multiple business locations, enabling them to address critical local marketing tasks often overlooked. This includes responding to customer reviews, publishing localized posts, and improving search visibility, directly influencing each brand's presence in crucial local search results.

Scalability and Impact Across Diverse Industries

The reach of SOCi's services now extends to over 500 multi-location enterprise brands across various sectors such as retail, finance, restaurants, and healthcare. For instance, a top-three quick-service restaurant (QSR) has implemented over 20,000 Genius Agents to manage customer reviews in real time, while a leading beauty brand has utilized 6,000 agents for optimizing local search and social interactions.

Marketing Director at NTY Franchise System, Ashley Huebner, noted, “SOCi Genius allows us to achieve more with fewer resources, transforming our marketing approach from narrow and manual to cohesive and impactful, especially at the local level.”

Addressing a Major Marketing Challenge

According to SOCi’s Local Visibility Index, brands collectively forfeit $54.1 billion each year due to inadequate local optimization and engagement across search and social platforms. The overwhelming volume of tasks and the scarcity of resources can lead to over 50% of customer reviews going unanswered and nearly 90% of social comments remaining without response. These missed opportunities adversely affect both standard and AI-enhanced search rankings.

This is where SOCi's Genius Agents create a significant impact, filling essential execution gaps that enable brands to enhance visibility, foster consumer trust, and ultimately boost revenue. Rather than merely executing tasks, these agents are also responsible for delivering measurable ROI across all channels. They respond to millions of reviews annually, optimize two million search profiles, and manage a vast array of local social actions. This has culminated in an estimated recovery of $270 million due to improved brand reputation, approximately $1.2 billion from enhancement in search visibility, and over $500 million in reclaimed social media value.

Afif Khoury, CEO of SOCi, remarked on this success: “Ten million tasks completed signifies ten million moments where our clients successfully showcased their brand, engaged their audience authentically, and cultivated stronger customer relationships. This is merely the beginning.”

The Future of Marketing is Here

As consumer discovery continues evolving through search, social, and generative platforms, SOCi’s agentic AI model equips brands with a dedicated and trained workforce poised to act. With the rapid growth of its 150,000 Genius Agents, SOCi is setting new standards for autonomous, on-brand, and results-driven marketing execution in every locality.

For more information, visit www.soci.ai/agents.

About SOCi

Founded in 2012, SOCi is a premier provider of agentic workforce solutions tailored for multi-location businesses. Utilizing its proprietary Genius AI™ and a suite of Genius Agents™, SOCi can deliver the workload equivalent to that of 1,000 local marketers. By empowering almost 1,000 leading brands—including Ford, Ace Hardware, Kumon, and Liberty Tax—SOCi facilitates the automation and optimization of local marketing through search, social, and reputation platforms. Its groundbreaking Local Visibility Index indicates a monumental $54.1 billion annual opportunity in local marketing. SOCi is steadfastly committed to closing that gap, one automated task at a time. To reach out, visit www.soci.ai or contact [email protected].