Gyukaku Winter Fair
2025-11-10 08:50:03

Experience Unlimited Delights at Gyukaku's Korean Winter Fair with Infinite Samgyeopsal Variations

Revisit the Allure of Unlimited Dining at Gyukaku!



Korean Winter Fair Begins November 6, 2025!
The renowned Japanese restaurant chain, Gyukaku, operated by Reins International, is launching its Korean Winter Fair starting November 6, 2025. Celebrating the vibrant atmosphere of Korean street food, this seasonal event promises an exciting menu designed to provide an unforgettable dining experience at an accessible price.

On October 29, 2025, Gyukaku held an exclusive media tasting event at the Akasaka branch, showcasing the culinary masterpieces that will be available during the fair. Vibrant decorations reminiscent of Korean street markets set the stage for a feast that tantalizes both the senses and appetite. Media attendees were treated to Gyukaku's Makgeolli (which will be available at a discount during the fair) and the star attraction: Gyukaku-style Samgyeopsal with Spicy Sauce.

Combining Flavors with Unlimited Possibilities


During the media event, participants could savor perfectly grilled pork ribs, paired with an array of three exclusive dipping sauces: Sanchu Miso, Cheese Sauce, and Gochu Mayo. The opportunity to customize their meal with various free toppings, such as Magic Salt, Sesame Oil, and Mayo, contributed to an exciting dining experience where guests could explore their personal tastes.

Among the delicious spread, the Korokoro Beef Hormone provided a delightful contrast, with a crispy exterior and a melt-in-your-mouth texture that burst with savory flavors. Additionally, Gyukaku further delighted attendees with the Grilled Baby Octopus, which showcased a lively sizzling presentation on the grill, capturing the attention and excitement of all present. Other crowd favorites included the Stir-fried Octopus and Pork with Spicy Flavor and the creamy Carbonara Topokki, perfect for warming up in the winter chill.

The event concluded with the delightful dessert, Choco Churro Cookie Vanilla, served warm and crispy alongside vanilla ice cream. This sweet ending evoked enthusiastic feedback from participants, who felt immersed in the enchanting Korean dining atmosphere right until the last bite.

A Thoughtful Concept Inspired by Korean Culture


Mr. Wataru Ohtani from the Menu Development Department at Reins International shared insights into the planning behind this event. The thematic inspiration stemmed from the vibrant atmosphere of Korean street stalls - places where people gather to enjoy warm snacks and drinks in camaraderie. The intention is to recreate this unique experience at Gyukaku, especially during the year-end gatherings when alcohol consumption typically rises, as more people may choose to forego overseas travel due to economic conditions. The Korean Winter Fair seeks to offer the excitement of a Korean culinary journey right within the communities served by Gyukaku restaurants.

Notably, the Stir-fried Octopus and Pork, inspired by the traditional Korean dish Nakgopsae, underwent extensive taste-testing with authentic Korean ingredients to perfect the flavor balance. Furthermore, the Gyukaku-style Samgyeopsal features expertly-crafted thickness of meat to ensure optimal grilling conditions, paired perfectly with the Sanchu assortment (including perilla leaves and green onions) and sauces, allowing guests to create their ideal flavor combinations.

Savor Innovative Fusion Dishes


For those who prefer milder flavors, Carbonara Topokki blends spicy and creamy elements, promising a loving touch that will presume to delight all diners, including those cautious of spice.

Key Details of the Korean Winter Fair


  • - Event Duration: November 6, 2025 - December 25, 2025
  • - Participating Locations: Gyukaku branches nationwide, excluding specialized stores like Gyukaku All-You-Can-Eat and Gyukaku Shabu-Shabu.

Unlimited Fun with Samgyeopsal


The unlimited nature of samgyeopsal at Gyukaku allows patrons to enjoy their favorite ingredients in the way they love most. This menu showcases creative combinations:

1. Gyukaku-style Kimbap: A fusion Kimbap featuring spicy pork, Gochu Mayo, Gyukaku Kimchi, and rice, wrapped in Sanchu for incredible flavors.
2. Honey Mustard Samgyeopsal: Uses popular Ottogi Honey Mustard for a unique take on this Korean classic, perfectly complemented by Honey Mustard fried potatoes.
3. Italian Style Samgyeopsal: Combines grilled chicken with rich melted cheese and marinated tomatoes, offering a refreshing twist.
4. Hawaiian Samgyeopsal: Features the irresistible combination of spicy chicken and grilled pineapple for a tropical experience.

Explore Standalone Menu Offerings


Other delectable items available during the event include:
  • - Gyukaku-style Samgyeopsal (Spicy/Salty) for customization, achieving flavor perfection with quality pork ribs.
  • - Korokoro Beef Hormone for a melt-in-your-mouth experience.
  • - Dancing Baby Octopus and various spicy dishes exemplifying the authentic Korean experience.
  • - And finally, the sweet goodness of Chocolate Churro Cookie Vanilla to round off the culinary adventure.

Explore the Korean Winter Fair at Gyukaku for a winter gastronomic journey like no other!


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Topics Consumer Products & Retail)

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