#Japan #Tokyo #Automotive Design #San-ei #Car Styling

Car Styling Vol.2: A New Era in Automotive Design

Mark your calendars! Car Styling Vol.2 is set to hit the shelves on December 23, 2025. Priced at 4,500 yen, this special edition is being published by San-Ei Co., a company with a remarkable legacy in automotive media. After a six-year break, this edition will delve into the fast-evolving world of automotive design, especially with the advent of Battery Electric Vehicles (BEVs) transforming our driving experiences.

In this volume, readers will find a rich bilingual presentation in both Japanese and English, navigating through the intricacies of automotive design like never before. As vehicles adapt to new technologies, design has emerged as a pivotal element, serving not only aesthetic purposes but also functional ones. Car Styling Vol.2 aims to dissect this design journey, illuminating the core motivations driving automotive innovation.

Highlights from Car Styling Vol.2

Feature 1: Concept Car Analysis from the Japan Mobility Show 2025

In the first feature segment, Car Styling will scrutinize the stunning concept cars showcased at the Japan Mobility Show held in October 2025. Among the notable cars presented, the Toyota Century Coupe will receive special attention. The analysis will explore its design philosophy under the new Century brand, emphasizing elegance and cutting-edge technology.

Feature 2: Brand and Design

The second feature highlights various leading designers from major automotive brands:

• - Koichi Suga, Lexus Design Division
• - Satoru Minagawa, Daihatsu Design Division
• - Yutaka Yamamoto, Suzuki Four-Wheel Design Department
• - Takashi Okuda, Subaru Design Department
• - Eiji Kimoto, Mazda Design Division
• - Sawyer Li, Xiaomi Group Design Committee

This section will delve into the insights from top designers, shedding light on their creative processes and how they envision the automobiles of the future.

In-Depth Car Profiles

Readers will discover detailed analyses of several concept cars:

• - Mazda Vision X-Compact: This innovative vehicle showcases Mazda’s Kodo design evolution, proving to be a fascinating compact model that reflects modern aesthetics.
• - Xiaomi’s YU7: Targeting its fan base, this car features a design crafted from intensive market research, aiming to resonate with a tech-savvy audience.
• - Ferrari 849 Testarossa: An exclusive behind-the-scenes look at the unveiling of this iconic car, featuring an interview with designer Flavio Manzoni that reveals the thought processes behind its stunning design.

Car Styling Vol.2 serves not only as a source of inspiration for design enthusiasts but also as a crucial guide to understanding the dynamics of the automotive market today.

San-Ei Co., headquartered in Shinjuku, Tokyo, has been a cornerstone of automotive and racing publications for over 70 years. Their expertise and extensive network have allowed them to diversify into various genres such as sports and fashion. The company strives to elevate its brand presence through magazines, events, and digital content.

As we await this exciting release, fans of automotive design should be ready to immerse themselves in the evolution of car design and the future ahead. For more details, you can visit the official San-Ei website linked here: San-Ei Official Site.