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Beko's Smart Living Index Unveils Insights on Sustainable Living

In a significant initiative, Beko, a leading global home appliance brand, recently launched its unique Smart Living Index (SLI). This study offers a deep dive into how economic pressures are increasingly shaping sustainable living practices across households worldwide.

According to the Smart Living Index, which surveyed 6,000 consumers across 12 diverse markets including the UK, Germany, France, and Thailand, financial challenges are identified as the key driver for adopting sustainable household behaviors. The findings highlight a noticeable shift in consumer attitudes towards energy use and sustainability in recent years.

Key Findings from the Smart Living Index

1. Cost-Driven Sustainability: A staggering 8 out of the 12 markets indicated that rising energy costs underscore environmental concerns. Households feel the impact of climate challenges primarily through increasing energy bills, thus prompting a reevaluation of their consumption habits.

2. Emerging Markets Lead: Interestingly, the results suggest that consumers in emerging markets like Egypt, Thailand, and Pakistan display a higher appreciation for smart living compared to those in established markets such as the UK and Germany. This could indicate a cultural shift in the prioritization of technology that promotes sustainable practices.

3. Technology and Trust Gaps: The study revealed that under 20% of participants in major European markets trust AI-powered appliances, despite acknowledging their environmental benefits. This lack of trust could hinder the widespread acceptance and use of smart technologies.


4. Going Analog for Energy Savings: The survey presented a fascinating trend where many consumers actively engage in traditional energy-saving methods. Approximately two-thirds of respondents reported drying laundry outside or hand-washing dishes, showcasing a preference for simpler, less energy-intensive practices.

5. Demographics of Energy Savings: Contrary to common perceptions, older consumers exhibit higher levels of energy-saving behaviors, while younger individuals with higher incomes appear less engaged. This nuanced understanding could help policymakers and brands address sustainability more effectively.

6. Call for Government Assistance: More than half of the respondents advocated for greater government support in transitioning to resource-efficient appliances. This expresses a collective need for assistance rather than placing the entire burden solely on consumers.

7. Exciting Innovations Ahead: Nations like Thailand and Pakistan exhibit overwhelming enthusiasm for smarter appliances, with majority interest in self-cleaning and energy-generating features. In contrast, western countries show more restrained excitement around smart innovations, indicating a potential area for future development.

Importance of Sustainable Choices

Reflecting on the launch of the Smart Living Index, Hakan Bulgurlu, CEO of Beko, emphasized the pressing necessity to bridge the trust gap surrounding smart technology and its potential benefits for sustainable living. He noted, “The findings demonstrate how individual changes can catalyze significant collective impact. Our aim is to provide consumers with options that lessen their environmental footprint, irrespective of financial stressors.”

As the world progresses towards greater sustainability awareness, insights from the Smart Living Index are invaluable for understanding consumer behavior and adapting to the evolving landscape of home appliances. Beko stands at the forefront, leveraging this data to make strides towards greener solutions and smarter living.

About Beko

Beko operates internationally with a presence in over 55 countries and focuses on innovative, sustainable home appliances. The company’s dedication to research and development is reflected in its extensive patent portfolio and commitment to environmental responsibility. With a market-leading position in Europe, Beko is recognized for its corporate sustainability efforts and innovations aimed at improving household energy efficiency.

For additional information on Beko and its ongoing efforts towards sustainable living, visit Beko's official website.