JOY GROUP Expands Global Reach with the Acquisition of Foltène, an Italian Hair Care Brand

JOY GROUP Expands Horizons

In a significant move to bolster its brand portfolio, JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.), a leading multi-brand beauty group from China, has announced the completion of its acquisition of Foltène, a renowned Italian dermatological hair care brand. This acquisition marks a pivotal step in JOY GROUP's strategy to enhance its footprint in the global beauty market.

A Heritage of Innovation

Founded in Milan in 1944 by a team of dedicated pharmaceutical researchers, Foltène is celebrated for its strong scientific heritage and pioneering innovations in hair care. Central to its product offerings are two proprietary active complexes, Tricosaccaride® and Tricalgoxyl®, which have been clinically proven to stimulate the growth of thicker and healthier hair. This innovation has resulted in a diverse portfolio that includes anti-hair loss ampoules, gender-specific shampoos tailored for hair loss prevention, eyebrow and eyelash serums, and essential nail repair essences. The brand is backed by rigorous scientific research, making it a trusted name recognized by leading research institutions worldwide.

Foltène's products are now available in over 30 countries, resonating with consumers thanks to their efficacy and the brand's long-standing reputation for high-quality hair care solutions.

Expanded Capabilities and Synergies

JOY GROUP's acquisition encompasses the full spectrum of Foltène's brand assets, including its global distribution network, supply chain system, and its state-of-the-art research laboratory located in Italy. According to Allan Liu, Chairman and CEO of JOY GROUP, the increasing awareness surrounding scalp and hair health presents remarkable growth opportunities. He stated, "With its solid scientific heritage, leading proprietary technologies, and comprehensive product portfolio, Foltène has earned the trust of consumers across the globe. We are truly honored to welcome Foltène into the JOY GROUP family."

The acquisition not only enhances JOY GROUP's offerings in the hair and scalp care sector but also complements its existing brands, which include JUDYDOLL, JOOCYEE, and Biophyto genesis among others. This alignment is expected to drive innovation and growth within JOY GROUP and create powerful synergies across its diverse product ranges.

A Comprehensive Business Strategy

This acquisition is a testament to JOY GROUP's commitment to a multi-brand, multi-category, and international strategy. By incorporating Foltène's expertise into its portfolio, JOY GROUP aims to establish a well-rounded range of products that span color cosmetics, dermatological skin care, as well as hair and scalp care. The company is driven by the mission to create a world of beauty that brings joy to everyone.

Moreover, JOY GROUP operates a dedicated Research & Innovation center alongside an advanced cosmetics manufacturing facility. This infrastructure allows the company to bring together top talents from various disciplines, thus building an integrated, agile, and responsive supply chain that meets the evolving demands of the beauty sector.

Looking Ahead

As JOY GROUP integrates Foltène into its operations, the brand’s cutting-edge research capabilities combined with JOY GROUP's extensive network could yield innovative and exciting new products. This strategic expansion signifies JOY GROUP's ambition in reinforcing its position as a global leader in the beauty and personal care industry.

In conclusion, the acquisition of Foltène not only enriches JOY GROUP's product portfolio but also opens new avenues for growth and consumer engagement in the hair care market. With a steadfast commitment to quality and innovation, JOY GROUP is set to make significant strides in enhancing scalp and hair health solutions worldwide.