Rancho La Gloria Launches Bold New Malt-Based Margaritas for Modern Consumers

Rancho La Gloria Launches Exciting New Malt-Based Margaritas

Rancho La Gloria, known for creating one of America's most beloved agave-wine based ready-to-drink margaritas, is entering a new era with the introduction of their malt-based 19.2 oz Tall Boy Margaritas. With an alcohol by volume (ABV) of 10%, these new offerings come in two irresistible flavors: Lime Splash and Strawberry Blitz.

A New Twist on Classic Cocktails

These innovative margaritas are designed with the modern consumer in mind, who craves convenience and bold flavors. Lime Splash is a refreshing take that delivers a vibrant zing of lime with a smooth finish, making it perfect for a sunny day or a fun night out. On the other hand, Strawberry Blitz tantalizes taste buds with a delicious burst of ripe strawberries, offering the right amount of sweetness balanced with a kick.

Joey Parris, CMO of Patco Brands, emphasizes Rancho La Gloria's commitment to innovation and quality. “With our new malt-based Tall Boy Margaritas, we're not just adding to our product range; we’re creating an entirely new drinking occasion,” he states. This concept is aimed particularly at those who are always on the go but do not want to compromise on flavor.

Embracing the Ready-To-Drink Market

In recent years, the beverage industry has seen a significant shift, with flavored drinks outperforming more traditional options like hard seltzers. The market for ready-to-drink cocktails is booming and, according to industry reports, is currently valued at an astounding $5.7 billion. Rancho La Gloria's new malt margaritas are perfectly positioned to capitalize on this trend.

The Tall Boy Margaritas from Rancho La Gloria are more than just flavorful; they are crafted for life’s spontaneous moments—whether it's a tailgate party, an outdoor adventure, or a lively gathering with friends at home. The convenience of these drinks allows consumers to enjoy quality margaritas without the hassle of mixing and shaking at home. As the brand slogan suggests, “Gloria Made It, So You Don't Have To.”

Availability and Pricing

Starting at an accessible price of $3.49, the new Tall Boy Margaritas are currently available at convenience store chains and independent retailers across California, Texas, and Arizona. The company plans to broaden their distribution throughout 2025 and 2026, aiming to reach additional markets across the United States.

About Rancho La Gloria

As pioneers in the agave-wine cocktail space, Rancho La Gloria has consistently pushed the envelope, evolving its product offerings to meet the desires of today’s consumers. With a portfolio that includes canned, bottled, frozen, and malt-based cocktails, the brand continues to redefine what a ready-to-drink margarita can be, ensuring a premium experience in every pour.

For those who want to take a break from mixing and enjoy a delicious margarita, Rancho La Gloria’s latest offering makes it easier than ever. Whether you’re hosting a gathering or enjoying a quiet evening, these malt-based margaritas invite you to sip back and savor the moment.

Conclusion

Join the margarita revolution with Rancho La Gloria’s new Tall Boy Margaritas and make every occasion a celebration. With their delicious flavors and convenient packaging, they are sure to bring joy to gatherings everywhere. Discover the latest margarita adventure—exciting flavorful experiences await!