#Japan #Harajuku #Irotoa #irotoanista #cultural brand

Discover 'irotoa'

Originating from Harajuku, 'irotoa' is an inclusive culture brand that emphasizes the theme of "the colors of individuality and the sounds of life." This brand seeks to share products and stories that go beyond categories like art, fashion, and food by presenting captivating works through its unique perspective. The mission of 'irotoa' is to change the reality where good works often go unnoticed by providing them with new stages and narratives.

Join as an 'irotoanista'

The term 'irotoanista' refers to collaborative members who embody the spirit of co-creation. By blending your creations with the vibrant world of 'irotoa', you will have the opportunity to introduce them to the market. This is not merely about consignment sales; rather, you will refine the naming, packaging, and storytelling to align with the brand's aesthetics and develop a cohesive product line.

Who Can Apply?

• - Individuals (yourself or creators)
• - Welfare facilities
• - Companies
• - Schools
• - Organizations

Experience and disability status do not matter as long as you reside within Japan.

Activities and Compensation

• - Your works will be displayed and sold at the Harajuku 'irotoa Collaboration Store' and online.
• - Engage in product offerings, joint planning, and limited edition collection creation.
• - Compensation varies and includes revenue sharing, purchase options, consignments, and contractual work depending on results.

Benefits of Being an 'irotoanista'

1. Permanent Display in Harajuku
Your creations will feature in a curated permanent display in Harajuku, a hub of trends and diversity. Your work will be seen not just by local patrons but also by tourists and media, expanding your reach to potential fans and partners.

2. Amplified Promotion
Take advantage of 'irotoa's existing network, including social media followers, media exposure, and event planning. Through this collaboration, you will reach demographics that might be typically inaccessible for individual marketing efforts.

3. Unified Brand Narrative
You will benefit from comprehensive support through brand direction, including cohesive design, story construction, and visual representation. By elevating your work with the brand's narrative, your creations will possess a captivating presence that stands out.

The Initiative's Background

There exists a multitude of talented individuals across Japan who, despite having wonderful ideas and high-quality works, lack the platforms or means to showcase them. 'irotoa' aims to illuminate these hidden talents by combining their creativity with the stage and power of the brand, helping them take crucial next steps forward.

We Understand Your Struggles

• - Your meticulously crafted work remains unseen and hidden away.
• - Exciting ideas fade before they can be realized.
• - You've yet to showcase your true self to anyone.

We endeavor to create spaces where individuals can unleash their potential and share their works with the world. The income and experience gained throughout this process will represent significant steps toward living authentically and achieving independence. As an 'irotoanista', you will play a pivotal role in this transformative journey.

Comment from the CEO

"Becoming an 'irotoanista' is not merely about creating sales opportunities. It’s about interweaving your journey and background with 'irotoa's' brand narrative, delivering your work from Harajuku to the nation and world. We eagerly await your participation in this exciting challenge!"
— Takumi Tsukamoto, CEO of Taiyo Kobou

Application Process

To apply, please email:
Email: [email protected] (Subject: 'Application for irotoanista')
Include: Your name, contact details, desired activities, personal introduction, and portfolio (optional).
Application Start Date: Now accepting applications.

Phone inquiries are also welcome. You can reach us at the contact details below.

Requirements for Applicants

• - Individuals who resonate with 'irotoa's' philosophy and wish to share their works within its framework.
• - Those with a strong will and dreams toward independence and are ready to take the first step.
• - Individual creators, welfare facilities, companies, schools, and organizations (no restrictions regarding experience or disability).

Contact Information

Phone: 045-309-7611 (Weekdays 9:00-18:00, Sat/Sun/Holidays 10:00-12:00)
Location: 3-21-16 Jingumae, Shibuya-ku, Tokyo, 150-0001, inside COLORS Koumyouji.
Access: 8-minute walk from Harajuku Station (JR Yamanote Line) or 4-minute walk from Meiji-Jingu-Mae Station (Tokyo Metro).

For more details on 'irotoa', please visit our past press releases on our website.