Equiduct Unveils an Innovative Visual Identity and Enhanced Market Platforms
Equiduct has taken a significant step forward by introducing a new visual identity, aligning its brand with the evolution of its services and values. This change marks a pivotal point in the company's trajectory, showcasing a commitment to modernity and clarity in a competitive market. The company, a well-established pan-European trading venue, has transitioned into a more modern and focused brand that reflects its growth and achievements over several years.
At the core of this fresh identity is a distinct visual presence characterized by updated colors and the incorporation of crystal motifs. Crystals symbolize various key values for Equiduct. They are born of pressure, demonstrating resilience and longevity. This imagery is a perfect reflection of Equiduct’s approach to trading, where clarity is brought to complex market interactions. By utilizing these concepts, Equiduct enhances its position as a forward-thinking entity committed to delivering transparent and reliable trading solutions.
Accompanying the new brand identity is a revamped website featuring streamlined navigation to improve the user experience. Visitors can now more easily access vital information while enjoying a more engaging online environment. The updated design focuses on clarity and swift information retrieval, making it user-friendly for clients, partners, and casual visitors alike.
An upcoming highlight for Equiduct is the enhanced Market Viewer set to be launched next month. This tool will provide real-time access to the pan-European consolidated order book for various trading instruments, both before and after trades. Notably, users will gain access to a decade's worth of historical data, making market analysis more profound and comprehensive. The improved replay functionalities will allow users to visualize market conditions surrounding trades as far back as 2015, enhancing decision-making strategies for traders.
Wail Azizi, the Chief Strategy Officer at Equiduct, remarked, ‘This refresh is more than just an updated look; it embodies our forward trajectory and the transformative experiences we've undergone over the past six years. It conveys our innovative spirit and dedication to creating value for European investors and clients. Our new identity, paired with the redesigned website and forthcoming Market Viewer, serves as a robust platform supporting our aspirations for continued growth and excellence.’
For more detailed insights into Equiduct’s offerings or to experience the new website design, you can visit their official site at www.equiduct.com.
Equiduct stands out as a premier trading venue in Europe, specifically designed to meet the needs of retail brokers and investors. By enabling brokers to ensure the best execution in highly liquid equity and ETF markets across 13 European countries, Equiduct offers a cost-effective and quality-driven selection of market data products. In its previous year, the exchange reflected robust performance with reports of 35 active retail brokers, executing 15.2 million trades, and generating an impressive €85 billion in turnover. Operating under the guidelines of Article 44 of MiFID II, Equiduct remains committed to serving both retail and institutional clients effectively in a fragmented market landscape.