#Japan #Tokyo #EYEZ #EYEZ Glow Shield #Coating Serum

EYEZ Announces the Launch of Coating Serum Mascara

EYEZ, a specialist brand in eyelash and eye care with a remarkable history exceeding 25 years, is poised to introduce its latest innovation - the Coating Serum Mascara. Set to hit the market on March 24, 2026, this product promises to deliver exceptional performance by combining curling, finishing, and serum care, all packed into a sleek clear black formula.

Features of the Coating Serum Mascara

1. Curl Memory Technology

The mascara features a unique Curl Memory formula, utilizing W cellulose to envelop each lash. This formula adheres closely, maintaining curls from lash lifts or extensions, ensuring a soft upward curl that lasts for hours. It's also waterproof, providing robust resistance against sweat and oil, effectively preventing smudging and color transfer.

2. Serum Care for Lush Lashes

Packed with Botanical Silk and Octapeptide-2, the mascara nourishes lashes while enhancing their luster and firmness. Furthermore, EYEZ’s proprietary ingredient, EYEZ Glow Shield Bio-Complex, safeguards lashes against daily damage, promoting health and vibrancy.

3. Natural Depth with Clear Black Coating

The transparent black coating offers natural clumping and dimension to the lashes. It achieves a refined, salon-quality appearance, enhancing the overall elegance of your eyes.

4. Proprietary Bio-Complex

This specialized plant-based complex works to protect lashes while unveiling their inherent beauty. With ingredients like arnica flower extract, St. John’s Wort extract, witch hazel extract, and horse chestnut extract, the mascara exemplifies a perfect blend of nature and science.

Product Overview

• - Product Name: EYEZ Coating Serum Mascara
• - Content Volume: 6g
• - Country of Origin: Japan
• - Retail Price: ¥4,950 (tax included)
• - Release Date: March 24, 2026
• - Full Ingredients: Water, Isopentyldiol, Ethanol, Glycerin, PVP, Polyvinyl Alcohol, PEG-40 Hydrogenated Castor Oil, Hydrolyzed Rice Protein, Witch Hazel Extract, Arnica Flower Extract, Horse Chestnut Extract, St. John’s Wort Flower/Leaf/Stem Extract, Octapeptide-2, Carbomer, TEA, Hydroxyacetophenone, Laureth-21, BG, Hydroxyethylcellulose, Hydroxypropyl Methylcellulose Stearoxy Ether, Phenoxyethanol, Sodium Dehydroacetate, Carbon Black.

Multifunctional Design

The Coating Serum Mascara ingeniously combines three functions: base, mascara, and top coat, allowing users to apply it directly after curling the lashes. It can be easily removed with warm water, providing an effortless beauty routine.

Free Formula

This mascara is free from fragrances, mineral oils, silicones, and parabens, representing EYEZ’s commitment to safe cosmetics.

EYEZ: A Heritage of Excellence

Founded in 1999, EYEZ, an abbreviation for EYE-ZONE, focuses on gentle care for the delicate eye area. Upholding high-quality standards with only the finest ingredients, it proudly boasts a “Made in Japan” label. Notably, its lash serum, the Eyelash Liposome, quickly became a sensation among beauty influencers and models at the time of its launch, surpassing 3 million shipments to date.

Celebrating 25 years of innovation, EYEZ continues to be a trusted name in eye care, loved by many both domestically and internationally.

In 2023, EYEZ’s Eyelash Liposome won the Natural Category’s Best Skin Care Mascara/A Eye Care Award at the ZOZOCOSME AWARDS 2023, solidifying its status as a leader in the industry.

For more information, visit EYEZ Official Website and follow us on Instagram.

About PS International

PS International was founded in 1988 and has established a solid reputation as a leader in beauty and health for over 37 years. The company is known for pioneering lymphatic treatment in the esthetic industry and pushing organic oil beauty into the mainstream. In 2019, it launched the ethical e-commerce site, ethicame, which features environmentally and socially responsible products. The company continues to advocate for ethical lifestyles through various business initiatives.

Company Profile

• - Company Name: PS International Co., Ltd
• - Head Office: 3-14-6 Shibaura, Minato, Tokyo
• - CEO: Naohta Hamaguchi
• - Founded: November 28, 1988
• - Business Activities: Importing, manufacturing, wholesale, and selling cosmetics, miscellaneous goods, living products, health foods, and supplements, as well as training and operating courses for professionals in the beauty industry.

Visit our website