#Japan #Kyoto #Charichari #kotobike

Charichari Expands Its Bicycle Sharing Services in Kyoto and Otsu

Charichari Inc., renowned for its user-friendly bicycle-sharing service, is thrilled to announce the commencement of its operations in the picturesque cities of Kyoto and Otsu, effective December 1, 2025. This development follows the acquisition of the kotobike service from Kyuubei Co., a respected bicycle retail business based in Kyoto. With this strategic move, Charichari aims to enhance urban mobility and promote sustainable transportation options within these culturally rich areas.

Background of the Succession

Charichari has a mission to create a new habit of urban mobility, serving as a backbone for communities across eight regions in Japan. The recent agreement between Charichari and Kyuubei, established on October 14, 2025, marks a significant advancement in the bicycle-sharing sector. This contractual arrangement allows Charichari to leverage Kyuubei's established infrastructure and operational know-how to foster everyday usage of bicycle-sharing services in Kyoto and Otsu.

As part of this strategy, Charichari will integrate its advanced operational systems and data analytics to stimulate sustainable demand and improve transportation convenience in the region. The collaboration aligns with both companies' commitment to nurturing the bicycle industry and contributing positively to local communities.

Future Expansion Plans

Starting April 1, 2026, the service will undergo a rebranding to the Charichari name, replacing the current kotobike branding. Customers will continue to use the existing service, including the app and bicycles, through March 31, 2026. After the rebranding, they will transition to the official Charichari app for their bike-sharing needs.

Additionally, Charichari plans to introduce new bicycle designs that harmonize with Kyoto's historical landscapes, ensuring that the bikes not only serve a practical purpose but also complement the city’s aesthetic. This initiative aims to provide a more comfortable and convenient riding experience for both locals and visitors alike.

Statements from Company Leaders

Sota Taniguchi, President of Kyuubei Co., expressed confidence in the partnership, stating, "Charichari perceives bicycle sharing as a vital part of urban mobility infrastructure. We believe they are the perfect fit to carry on with kotobike, and we expect that this succession will enhance the local experience in Kyoto and Otsu."

Kentarou Iemoto, CEO of Charichari Inc., added, "It is a great honor to take over the kotobike operations from a historic business like Kyuubei. We are committed to building upon the trust they have established with the local community and evolving into a transportation service that is loved by the residents of Kyoto and Otsu."

The excitement doesn't end there; listeners can gain firsthand insights from both leaders as they engage in a dialogue regarding the impact of bicycle-sharing services on community connectivity. This dialogue is available in a special Podcast that sheds light on their vision for the future of urban mobility in the region.

About Charichari

Charichari's service is designed for easy access through a smartphone app, allowing users to unlock vibrant red bicycles for just 1 yen per minute. Since its inception in February 2018, Charichari has recorded over 40 million rides across various locations, steadily enhancing the everyday urban commuting experience.

As Charichari continues to expand its footprint, they are actively seeking potential site owners who can provide space for bike ports, helping further integrate their service within the community. This initiative allows for minimally utilized areas to serve as valuable assets for urban transportation.

Through the rollout of the Charichari brand in Kyoto and Otsu, the company is eager to contribute to the vibrant tapestry of these historical cities, offering residents and visitors alike an innovative, sustainable option for exploring the beauty and culture of the region.