Vaseline® Teams Up with Beau Allen to Protect Philadelphia Fans' Skin in Winter Weather

Vaseline® and Beau Allen: A Winning Team for Skin Protection

As winter weather grips Philadelphia, Vaseline® is taking proactive steps to ensure that local fans and communities can protect their skin from the frigid air. This initiative, led by the iconic brand in collaboration with former Eagles player Beau Allen, centers around the engaging message of skin care as an essential aspect of game day preparation.

Vaseline® Original Healing Jelly has long been recognized in athletic circles for its moisturizing properties, and the current campaign emphasizes its importance as a winter weather hack. The partnership between Vaseline® and Beau Allen, who has won the hearts of Eagles fans, is brilliantly suited to deliver this message. Decked out in Eagles gear, Beau Allen took to the field shirtless at the Philadelphia Eagles' final regular-season game, showcasing the effectiveness of Vaseline's protective product in a fun and impactful way.

This campaign isn't just about promoting a product; it aims to create a sense of community involvement and outreach. Through its Vaseline Healing Project, the brand has committed itself to donating over 1,000 products in winter healing kits to assist local community members. These kits include essential skin care items designed to combat the drying effects of harsh winter weather, ensuring that even the toughest Eagles fan can maintain skin health during the coldest months.

The campaign also includes participation from Eagles players, Wives and Girlfriends of players (WAGs), and notable local influencers like superfan Bubba Collins. This comprehensive approach amplifies the message of skin protection while engaging the local community in a way that resonates with Eagles fervor.

Participating in a lively tailgate experience at Lincoln Financial Field, fans had the opportunity to learn about the benefits of Vaseline® Original Healing Jelly firsthand. The event featured face painting, product distribution, and most importantly, education about skin care strategies that athletes utilize to weather the winter.

The early part of the campaign saw Vaseline hosting fans at their official tailgate, where they engaged attendees by discussing how to protect the skin barrier during games and outdoor activities. Kate Godbout, the Head of Vaseline Brand, noted that, “Spending time outdoors in cold weather can be tough on skin, and that's something Philly fans understand well.” Her comments underline the importance of intertwining community spirit with skin health awareness during the cold months ahead.

Vaseline®'s commitment to the Philadelphia community is clear, as they emphasize that skin health is a universal right. Since the launch of the Vaseline Healing Project in 2015, significant strides have been made towards making equitable skin care accessible. The collaboration with Allen further extends this mission, as it mobilizes resources to support individuals in need while raising awareness around everyday skin health.

Beau Allen’s own story adds depth to the campaign. The former nose tackle believes in the need for skin protection from his own experiences as an NFL player and fan. Having never donned long sleeves throughout his career, he attributes his skin health to the effective use of Vaseline®’s Original Healing Jelly, a tip he learned early in his playing days.

As winter progresses, Vaseline® continues to focus on promoting its skin care message, encouraging everyone—fans and local residents alike—to not overlook their skin health while enjoying the winter season. With its ongoing initiative and community partnerships, Vaseline® aims to maintain its mission of delivering essential skin care access to all, transforming everyday routines into acts of community care and support.

For more information about this exciting partnership and ongoing efforts, fans can visit Vaseline's website and follow the brand on Instagram. Together, Vaseline® and Beau Allen mine the intersection of sports fandom and personal care, inspiring everyone to protect their skin, one game at a time.