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Guideway Care Strengthens Healthcare with New Leadership

Guideway Care, a leader in patient activation strategies, has taken a significant step forward by appointing several esteemed national clinical and health system leaders to its Patient Activation Clinical Advisory Board. This strategic move aims to bolster the company’s efforts in enhancing healthcare systems and patient engagement across various medical institutions.

Founded with the mission to improve patient actions and experiences, Guideway Care recognizes the challenges in the healthcare system that exist not only in clinical decision-making but also in ensuring that patients can effectively navigate their care processes. The new advisory board will play a crucial role in bridging this gap, focusing on the practical steps that patients need to take before, after, and between medical visits.

A Step Toward Evidence-Based Medicine

The formation of this advisory board comes at a time when the healthcare industry is facing significant challenges in ensuring that patients follow through on referrals, follow-ups, and preventive care. Despite the advancements in clinical practices, patients often find themselves lost in the system, unsure of the next step in their care. Guideway Care aims to address this execution gap through its innovative concept, Enterprise Evidence-Based Patient Activation.

The board comprises established leaders from reputable institutions such as UAB, Fox Chase Cancer Center, Mayo Clinic, and Dignity Health. These leaders are tasked with developing a more effective model for improving healthcare performance beyond just the clinical encounter, effectively merging clinical excellence with operational strategies.

Key Board Members

The Board includes a diverse range of professionals with extensive backgrounds in patient care:

• - James Backstrom, M.D.: Former Chief Medical Officer of Armstrong County Memorial Hospital and board-certified diagnostic radiologist with a fellowship in pediatric radiology.
• - George Bartley, M.D.: CEO of the American Board of Ophthalmology and former Chair of Mayo Clinic's Department of Ophthalmology, recognized for his contributions to the field.
• - Martin Heslin, M.D.: Chief Medical and Quality Officer at UAB Health System, bringing expertise in surgical oncology and health system improvement.
• - Anna Liza Rodriguez, MSN, MHA, RN, OCN, NEA-BC: Chief Nursing Officer at Fox Chase Cancer Center, known for her innovative leadership in oncology nursing.
• - Edward E. Partridge, M.D.: Chief Medical Officer of Guideway Care and a noted expert in reducing disparities in cancer outcomes.

Addressing Execution Challenges in Healthcare

According to Craig Parker, CEO of Guideway Care, “Healthcare does not have an evidence problem at the point of care. It has an execution problem beyond the encounter.” This statement underscores the importance of the new board in addressing the failure of referrals to close and the decay of follow-ups post-discharge. The board’s members are not just leaders; they are advocates for a systemic change in how patient care is approached in healthcare systems.

Guideway Care emphasizes that improving patient activation is not just about offering information but requires creating an environment where trust is established, barriers are removed, and follow-through is sustained. The approach combines both human expertise and artificial intelligence to enhance patient engagement and adherence to treatment plans.

Activation-Based Care: The Future of Patient Engagement

The board's formation also aligns with Guideway Care's introduction of Activation-Based Care (ABC), which adapts guidance specifically to patients’ real-life barriers and motivations. By focusing on context-aware interventions, ABC aims to ensure that recommended actions are realistic, achievable, and relevant to patients, thereby increasing the likelihood of completion and improving overall health outcomes.

As health systems increasingly adopt digital tools and seek to enhance workflow automation, Guideway Care positions itself as a pioneer in integrating Activation Intelligence within their processes. This human-plus-AI approach is designed to foster better completion rates across crucial healthcare interactions, from referrals to preventive measures and chronic disease management.

Conclusion

With the formation of this Clinical Advisory Board, Guideway Care is set to redefine patient activation in healthcare. By harnessing the knowledge and expertise of prominent healthcare leaders, the company is prepared to address the inherent challenges in patient engagement and action completion. The board not only enhances Guideway Care's credibility but reinforces its commitment to improving the patient journey through innovative, evidence-based strategies.