Zehnder Communications Promotes Henry Chassaignac to CEO
Zehnder Communications, a prominent advertising agency with a strong presence in Nashville, New Orleans, Baton Rouge, and Rosemary Beach, has announced the promotion of Henry Chassaignac to the role of Chief Executive Officer (CEO). He previously served as the agency's president and executive creative director since 2016. This transition comes as current CEO and agency founder Jeff Zehnder steps into the position of chairman of the board while remaining actively involved in key client relationships and strategic directions.
Chassaignac's leadership has been instrumental in solidifying the agency's position in a competitive market. Under his guidance, Zehnder Communications expanded its offerings and integrated various departments, leading to a broader service scope and the agency's growth into new geographical areas. Notably, the openings of the Nashville and Rosemary Beach offices contributed to what has been recorded as five of the most profitable years in the agency's nearly three-decade-long history.
Moreover, Chassaignac played a vital role in overseeing the company's transition to an employee stock ownership plan (ESOP), which has enhanced employee engagement and investment in the agency's success. His focus on cultivating relationships with major clients such as Amedisys, Fireball Whisky, and the Louisiana Department of Tourism has positioned Zehnder as a go-to provider for comprehensive marketing solutions across the Southern United States.
In his new capacity as CEO, Chassaignac aims to lead Zehnder Communications with an integrated approach to client services. He emphasizes the importance of strategic creative development paired with cutting-edge technological advancements in research, analytics, search engine optimization (SEO), search engine marketing (SEM), digital media placement, and practical applications of artificial intelligence (AI).
Chassaignac stated, "As a nimble, employee-owned enterprise, Zehnder's entrepreneurial mindset supports our clients' requirements for innovative ideas and impactful executions. Our unique model combines large agency capabilities with personalized client care, creating an efficient partnership across diverse sectors."
The transition in leadership is expected to further enhance Zehnder Communications' already robust position in the advertising industry, as Chassaignac prepares to steer the agency towards new heights in the coming years. With his extensive experience and forward-thinking vision, the agency is poised for continued success in serving both regional and international clients.
About Zehnder Communications
Founded nearly 30 years ago, Zehnder Communications is a fully integrated advertising agency that focuses on strategic marketing, media placement, creative services, social media, and public relations. With a commitment to excellence and innovation, the agency has built a reputation for delivering exceptional results for its clients, leveraging both creativity and data-driven strategies. Clients benefit from the agency's extensive experience in navigating the complexities of modern advertising and marketing in today's digital landscape. For more information about Zehnder Communications, visit
www.z-comm.com.