#Japan #Takamatsu #Hanamaru Udon #Fluffy Omelette #Mentaiko Butter

Unveiling the New Sensation: Hanamaru Udon's Extraordinary Menu

Hanamaru Udon, a renowned chain specializing in Sanuki udon, is set to tantalize taste buds with its latest offering—the 'Fluffy and Melty Omelette with Mentaiko Butter Soy Sauce.' Scheduled for an exclusive three-day release from March 21 to 23, 2026, this dish boasts an upgraded recipe that will leave diners astounded.

A Dish That Takes You by Surprise

Inspired by local voices in Kagawa through the 'Oidemai! Sanuki Project', this dish made waves last year with its unexpected combinations and visual appeal. This year’s rendition promises even greater luxury, featuring a stunning presentation that begs the question, 'Is that udon hiding under there?'

The dish showcases an evolved flavor profile as well, with the base udon transformed into a 'shoyu udon' that accentuates the noodle's rich taste. The addition of cheese and butter complements the fluffy eggs and spicy mentaiko, creating an indulgent experience that is bold and gratifying to the last bite. The omlette sits elegantly in the center, offering both visual and culinary surprises that will delight patrons.

A Flavor Journey in Three Tasty Bites

As you dig in, prepare for a flavor evolution:

• - First Bite — Cheese: The richness of melted cheese perfectly blends with the omelette.
• - Second Bite — Mentaiko: The spicy kick of the mentaiko adds a remarkable accent to the mixture.
• - Third Bite — Butter: The aroma of melted butter envelops the entire experience, bringing flavors to their peak.

Topped with a sprinkle of scallions to cleanse the palate, this layered taste experience is truly a 'mind-boggling flavor journey.' Don’t miss out on this limited-time offering, which is a testament to Hanamaru's dedication.

Product Overview

• - Availability: Offered at select Hanamaru Udon locations nationwide (some exclusions apply)
• - Sale Dates: March 21 (Sat) to March 23 (Mon), 2026
• - Pricing: Fluffy and Melty Omelette with Mentaiko Butter Soy Sauce (served hot/cold): Small - ¥870, Medium - ¥1,060 (tax inclusive).
• - Takeout: Available. Note that a container fee of ¥50 will apply for takeout orders.

The Oidemai! Sanuki Project and Its Significance

Founded in 2000, Hanamaru Udon has played a crucial role in promoting the Sanuki udon trend through a self-service model that attracted new customer demographics. Despite the unique characteristics of individual shops, there’s still a challenge in fully penetrating the nationwide market. As the company marks its 25th anniversary, it aims to return its operations to Kagawa, utilizing local ingredients in product development to spotlight the region's charm. This project embodies Hanamaru's commitment to supporting community engagement while preserving and innovating the tradition of Sanuki udon.

For more information, explore the official page here and experience the delight that Hanamaru Udon offers!