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Laura Mercier Expands Its Reach with Amazon Launch

In a significant move to widen its audience, Laura Mercier, the renowned beauty brand founded by celebrated French makeup artist Laura Mercier, has officially launched its products in Amazon's U.S. Premium Beauty store. This development not only enhances the visibility of Laura Mercier's esteemed collection of artistry-inspired makeup and skincare items but also introduces the 'Buy with Prime' feature on the brand's own direct-to-consumer website. This strategic collaboration is poised to make the brand's iconic beauty products easily accessible to both newcomers and seasoned beauty enthusiasts across the nation, offering fast and free shipping through Amazon Prime.

Founded in 1996, Laura Mercier's mission has always been clear: to empower individuals by celebrating their uniqueness through beauty. The brand's philosophy emphasizes that true beauty shines through one's skin, encouraging the use of makeup to enhance rather than mask natural features. With this launch, consumers can now explore an array of iconic products including the cult-favorite Translucent Loose Setting Powder and the luxurious Real Flawless Foundation.

The Laura Mercier store on Amazon will offer a seamless and user-friendly shopping experience, letting customers navigate through exclusive bundles, limited-edition products, and tutorials aimed at helping them craft their unique beauty looks. An innovative feature includes interactive questionnaires designed to match customers with their ideal products, fostering a more personalized shopping experience.

Erin Cast, Orveon Global Brand President, expressed excitement about this venture, stating, "This collaboration with Amazon represents a significant step toward making our products available to a wider audience in the U.S. We are eager to introduce our offerings to new customers while providing them with the high-quality beauty tools they need to elevate their beauty routines. This aligns seamlessly with our mission to celebrate individuality and artistry in beauty."

Melis del Rey, General Manager of Health and Beauty at Amazon U.S. Stores, echoed this sentiment, highlighting the importance of creating a welcoming shopping environment that caters to both loyal customers and newcomers. Customers will be able to choose from a diverse selection of Laura Mercier’s products, including the number one setting powder in the U.S., the Translucent Loose Setting Powder, and other favorites such as the Tinted Moisturizer, Caviar Stick Eye Shadow, and more.

In a bid to celebrate the launch, Laura Mercier is hosting two engaging events on Amazon Live, featuring Jerry Johnson, the Senior Manager of Artistry for Laura Mercier. The first livestream, set for 10 AM ET on February 18, 2025, will provide viewers with valuable beauty tips and tutorials, while the second event at noon will delve into the brand's best-selling products. This initiative not only showcases Laura Mercier’s offerings but also emphasizes the brand’s commitment to mentoring and connecting with its audience.

Additionally, Prime members will have the exclusive opportunity to shop select products on LauraMercier.com using the 'Buy with Prime' option, allowing them to enjoy familiar shopping benefits such as fast delivery and convenient returns.

The items eligible for Prime include popular choices like the Caviar Tightline Eyeliner, Blush Color Infusion, Tinted Moisturizer Blush, and Petal Soft Lipstick Crayon, alongside the aforementioned Real Flawless Luminous Perfecting Pressed Powder.

Peter Larsen, Vice President of Buy with Prime at Amazon, stated, "Laura Mercier has mastered effortless beauty, and with 'Buy with Prime,' we're enhancing that experience by providing an effortless shopping journey for their customers." Following the success of the 'Buy with Prime' program with other brands, he expressed enthusiasm about Laura Mercier joining the initiative.

For beauty lovers eager to explore the new offerings, follow @lauramercier and @amazonbeauty on social media, and visit the Laura Mercier beauty store on Amazon at amazon.com/lauramercier. To learn more about the brand, you can visit lauramercier.com.

As Laura Mercier continues to innovate and expand its presence, it remains rooted in its core belief: that every individual can embrace their beauty uniquely. This partnership with Amazon not only enhances accessibility but also nurtures a vibrant community of beauty enthusiasts ready to explore, share, and celebrate their artistry.