#USA #Montreal #Plusgrade #ALL Accor #Loyalty Rewards

Transforming Loyalty Through Flexible Reward Exchanges

In a strategic partnership that aims to redefine customer loyalty programs, Plusgrade, a global leader in ancillary revenue solutions for the travel industry, has joined forces with ALL Accor, the famed hospitality brand's loyalty platform. As of June 10, 2025, this collaboration introduces an advanced way for ALL Accor members to seamlessly convert their points from various participating loyalty programs into Reward points.

The demand for flexibility and choice is higher than ever among loyalty program members. Recognizing this trend, ALL Accor and Plusgrade have integrated cutting-edge technology into their service, allowing members to convert rewards earned from credit card companies and other institutions like Bilt, Capital One, and Citi into their Reward points. By utilizing the sophisticated exchange solutions provided by Points, Plusgrade's subsidiary, this initiative bolsters the value of loyalty programs while offering members unparalleled freedom.

Ken Harris, the founder and CEO of Plusgrade, emphasized the importance of this development by stating, "By providing members with greater utility for their rewards, we enhance the perceived value of those programs. Our aim is to empower travelers to optimize their rewards while generating ancillary revenue for our partners. Partnering with Accor elevates the flexibility and options available to ALL Accor members globally."

ALL Accor's commitment to enhancing the member experience is evident in its continuous efforts to redefine the meaning of loyalty and recognition. The platform, which spans over 45 hotel brands worldwide and more than 110 partners, strives to offer its members a rewarding and transparent experience. With a clear and immutable point system, members can always understand the value of their rewards, turning them into significant and personalized experiences.

Mehdi Hemici, head of loyalty and eCommerce at Accor, highlighted, "This partnership with Points represents a pivotal step for ALL Accor. It responds to our members' desire for more than just discounts; we offer unforgettable experiences. Leveraging Plusgrade's sophisticated technology alongside the strength of the ALL Accor brand, we create innovative ways to recognize and reward our members, enhancing value across sectors and regions."

This alliance exemplifies a shared commitment to innovation and growth, showcasing how ALL Accor and Plusgrade are dedicated to delivering loyalty solutions that bolster member engagement while stimulating revenue growth for partners. By integrating expertise in traveler loyalty and exchange solutions, Plusgrade is poised to shape the future of reward programs and customer experiences.

About Plusgrade

Founded in 2009 and based in Montreal, Plusgrade powers the global travel industry with its leading portfolio of ancillary revenue solutions. Trusted by over 250 airlines, hotel groups, cruise lines, passenger rail services, and financial services firms, Plusgrade has generated billions in new revenue opportunities through its platform while enhancing customer experiences for millions of travelers and guests.

About ALL Accor

ALL Accor serves as both a booking platform and a loyalty program, epitomizing Accor's promise before, during, and after hotel stays. With access to an unmatched selection of stays across over 45 Accor brands in 110 countries and always at the best price, members reap a broad array of rewards, services, and experiences, backed by more than 110 renowned partners. Committed to its members, ALL Accor enables them to pursue their passions with over 7,000 annual events worldwide, from local activities and chef masterclasses to major sporting tournaments and anticipated concerts. Clearly, ALL Accor is the preferred loyalty program for travelers.

For media inquiries, please contact:
Plusgrade
Carrie Moench, Head of Brand and Communications, [email protected]
ALL Accor
Mélanie MAHIETTE, Senior Director of Communications, [email protected]

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