Higer Unveils Innovative Bus Models at Euro Bus Expo 2026 in Birmingham

On November 3, 2026, the Euro Bus Expo 2026 kicked off at NEC in Birmingham, England. This prominent event marked a significant moment as Higer, in collaboration with its British distributor Harris Bus & Coach, introduced three new bus models: the Azure 9, V12, and V10. Among these, the Azure 9 stands out as a city bus meticulously designed for the UK market.

The Azure 9 is an important addition to Higer's lineup, being the first model targeting the mass city bus market in the UK. Measuring 8.9 meters in length, this bus is equipped with a 4.5-liter Cummins Euro 6 engine, coupled with a Voith automatic transmission. Designed for the rigors of urban transport, it features air suspension, disc brakes on both axles, and a WABCO Electronic Braking System, ensuring optimum performance during frequent stops and starts common in city driving.

Additionally, the Azure 9 boasts impressive standard features including an LED display for upcoming stops, USB-C charging ports at every seat, and an Ardent hearing loop, all crafted to enhance the passenger experience. Its compact design is particularly advantageous for operating shuttle routes in congested British cities.

Higer and Harris Bus & Coach have meticulously curated a competitive support package tailored for the UK market, which includes a comprehensive manufacturer warranty of three years or 300,000 kilometers, complemented by a service network of approximately 50 locations. All operational areas are conveniently located within 150 kilometers and 90 minutes of driving time from the nearest service station. Dave Porter, the managing director of Harris Bus & Coach, expressed optimism about the Azure 9’s prospects in the UK bus sector, highlighting the vehicle's established credentials and specifications tailored to meet the urban transport demands.

The V12 model also drew attention at the event, having already been integrated into the FlixBus UK network, where it commenced extensive test runs. Its vibrant green livery, characteristic of FlixBus, made it particularly noticeable. Shamil Maindiratta, managing director of FlixBus UK, emphasized that delivering a high-quality experience is paramount for every ride, starting with safe, reliable, and modern vehicles. With essential features that FlixBus passengers expect—like charging stations and comfortable seats—the V12 is poised to strengthen FlixBus's ambitious growth plans for 2027.

Moreover, the V10 has also gained recognition in the market, having already been acquired by the UK operator BENNETTS. Higer's commitment to addressing the high standards of the established UK bus and coach market is reflected in its integrated product offerings, warranty, and dealer network support. This synergy illustrates the growing confidence in vehicles produced in China that are built to meet European operational requirements, reinforcing Higer's position in the competitive landscape of the UK bus market.

As the event unfolds, industry leaders and stakeholders are keenly observing Higer’s continued innovations and strategic moves in a market poised for growth, offering promising opportunities in the years to come.