Exciting Collaboration: Ito-Yokado, Seven-Eleven, and Netflix Unveil Limited-Edition Products!

In a groundbreaking venture, Ito-Yokado, Seven-Eleven, and Netflix are teaming up to launch an impressive collection of collaboration products, marking a first of its kind in Japan. From November 15, 2025, a total of 26 limited-edition items, featuring the Netflix brand, will be available at Ito-Yokado and Seven-Eleven stores nationwide.

This initiative is set to introduce the largest range of Netflix-branded products in the country, presenting a wide array of items from snacks and beverages to frozen foods and miscellaneous goods. The goal of this collaboration is to deliver an exhilarating shopping experience, ensuring customers feel excitement and joy with each purchase. Ito-Yokado and Seven-Eleven have drawn on their extensive expertise gained from their “Seven Premium” line to ensure that these products meet high standards of deliciousness, safety, and reliability.

The packaging will reflect Netflix's unique aesthetic, overseen by the streaming giant to encapsulate its brand essence. Each item has been developed over the course of a year, combining flavors that delight and entertain customers. Among the standout offerings will be the specially designed “Black Margherita,” a variation of the beloved “Gold Margherita” pizza, crafted with a striking black crust and flavors that evoke Netflix's branding. Additionally, the “Spicy Black Chige Ramen” invites customers to experience a delightful range of tastes and colors.

This collaboration spans various categories, ensuring that everyone can find something appealing, whether it's the rich and savory “Black Tonkotsu Noodle” or the eye-catching “Spicy Black Curry” known for its aromatic spices and distinct packaging. The playful spirit continues with fun snacks like “Caramel Popcorn,” designed to enhance movie nights. Each product is meticulously crafted to transform ordinary shopping into an extraordinary experience.

As we approach Black Friday, the atmosphere is buzzing with anticipation. Ito-Yokado, Seven-Eleven, and Netflix are dedicated to providing engaging experiences, aiming to create a new value for their customers. Exclusive items available only at these stores present a unique opportunity for both loyal and new fans to indulge in products that resonate with their viewing habits.

The collaboration aligns with Netflix's 10th anniversary in Japan, marking a milestone moment for the brand. According to Masato Shimoi, Senior Director at Netflix, this endeavor not only introduces a wide selection of items but also bridges the gap between online and offline experiences, making Netflix a more tangible part of everyday life. The team hopes that these products, inspired by Netflix's wide-ranging content offerings, will broaden viewers' experiences beyond screen time.

Both companies bring forward their commitment to customer satisfaction. Kunihiko Iwata, General Manager of the Food & Drug Division at Ito-Yokado, expressed enthusiasm over the collaboration, noting it will provide enjoyable experiences that motivate customers to visit stores. Similarly, Takahiro Kataoka of Seven-Eleven emphasized that this partnership presents a fresh opportunity to enhance customer delight during a peak shopping season like Black Friday.

As the launch date approaches, customers are encouraged to stay tuned for these exciting offerings, all crafted with a spirit of innovation and collaboration. Don’t miss out on the chance to grab these limited-edition Netflix-inspired goodies that promise to elevate your shopping experience. The anticipation of unique, high-quality products designed to be enjoyed together with Netflix content is bound to create a memorable experience for consumers nationwide.

Visit the dedicated Netflix collaboration site for Ito-Yokado to find out more: Ito-Yokado Netflix Collaboration Special Site.