#Japan #Tokyo #social commerce #UUUM #Tete Marche

Tete Marche and UUUM Form Strategic Partnership

On April 28, 2025, Tete Marche Inc. and UUUM Inc. announced their strategic partnership aimed at providing integrated solutions for companies engaged in social commerce and live commerce. This initiative comes at a time when the demand for social commerce is rapidly increasing globally, driven by the rise of short videos and live broadcasts in the realm of social media.

Background of the Partnership

With the exponential growth in disposable time spent on short videos and live streaming, Tete Marche and UUUM are preparing to meet the expected surge in the social and live commerce market starting from this summer. Japan has been observing a notable increase in social commerce, prompting both companies to collaborate and support sellers and creators in navigating this expanding landscape.

Services Offered

The integrated solution package will include:

• - Account Management Support: Tete Marche will assist sellers with account management services, focusing on concept development and short video production.
• - Live Commerce Production and Broadcasting: This feature will tackle the intricacies involved in planning, shooting, and distributing live commerce events.
• - Creator Casting: Collaborating with diverse creators to enhance product visibility and engagement in the market.
• - Data Analysis and PDCA Planning: Utilizing data analytics to implement an iterative planning cycle (PDCA) tailored to improve sellers' strategies.
• - Consulting for Social Media and Owned Media Integration: Tailored advice to help sellers leverage various social media and owned platforms effectively.

Further details about the service offerings are scheduled for release later on, highlighting Tete Marche and UUUM's commitment to providing holistic support to sellers engaged in social commerce.

About Tete Marche

Founded in June 2015 by CEO Daisuke Ueda, Tete Marche Inc. specializes in SNS marketing support. The company operates under the concept of "Sakidachi, Yakudatsu," signifying their commitment to acquiring knowledge and tools that can benefit society. Having supported over 700 companies, Tete Marche focuses on enhancing companies' understanding and utilization of SNS platforms through various services including consulting, analytical tool development, and promotional support.

Company Details:

• - Name: Tete Marche Inc.
• - Location: 1-24-12 Meguro, Meguro-ku, Tokyo, Orix Meguro Building
• - Represented by: Daisuke Ueda
• - Business Activities: SNS marketing support, product development, promotions, brand production.

About UUUM

UUUM has positioned itself as a leading creative agency driven by the principle of "changing the world through the power of ideas." As one of the largest Multi-Channel Networks (MCN) in Japan, the company focuses on providing "new experiences" through innovative thinking. UUUM supports over 13,000 YouTube channels and operates in various sectors including influencer marketing, merchandise, events, and media.

Company Details:

• - Name: UUUM Inc.
• - Founder: President Masayuki Umegaki
• - Capital: 834,120,000 JPY
• - Established: June 2013

Both Tete Marche and UUUM encourage inquiries regarding this partnership from customers and media representatives alike. As they embark on this new venture, the focus remains on empowering sellers and creators to thrive in the burgeoning world of social and live commerce.

Customer Inquiry Contact: Tete Marche Customer Contact

Media Contact: Tete Marche Public Relations Email: [email protected]