#Paris #France #CLX Europe #Covision Media #3D Technology

A New Chapter in Content Creation

In a bold move that promises to transform the landscape of digital content creation, CLX Europe, a prominent player in the media services sector, is partnering with Covision Media to unveil a state-of-the-art content creation studio in Paris. This innovative facility, scheduled to open its doors in February 2025, will showcase advanced 3D scanning technologies, marking a significant leap forward in the quality and efficiency of digital asset production.

Cutting-Edge Technology at Work

Situated within the iconic city of Paris, known for its deep-rooted connections to fashion and luxury, this new studio aims to redefine how brands utilize digital imagery. At the heart of this initiative is Covision Media's groundbreaking 3D scanning technology which is designed to generate highly realistic digital twins for various applications. This technology allows brands to produce everything from stunning 3D models to immersive virtual environments, thereby enhancing the overall customer experience.

Key Features of the New Studio

The collaboration between CLX Europe and Covision Media will leverage several compelling features that highlight the effectiveness of their technologies:

• - Automated 3D Asset Production: By utilizing Covision’s automated scanning capabilities, the studio minimizes the need for manual intervention to produce lifelike digital assets. This efficiency not only speeds up production times but also reduces costs associated with post-production work.
• - Scalability and Speed: This new technology empowers brands to create high volumes of customized content rapidly, an essential advantage in today’s fast-paced digital market where consumers expect dynamic and diverse experiences.
• - Omnichannel Integration: The assets produced will be optimized for a wide range of platforms, including e-commerce websites, social media channels, and augmented or virtual reality applications, facilitating seamless virtual try-ons and interactions.

Empowering Luxury Brands

This innovative studio provides a game-changing opportunity for luxury fashion brands across Europe. By integrating advanced technology into their workflows, brands will be able to maintain creative standards while enhancing operational efficiency. Whether it involves creating e-commerce imagery or designing cutting-edge marketing campaigns, the versatility offered by reality-grade 3D scans opens new avenues for storytelling and customer engagement.

Scott Houchin, the CEO of CLX Europe, expressed excitement about the partnership, stating that this investment embodies their dedication to supporting iconic French brands and their retail counterparts. The goal is to deliver not just content, but a visual experience that resonates with consumers on multiple levels.

Vision for the Future

Stefano Ferrari, COO of CLX Europe, emphasized that the new studio in Paris represents a milestone in blending creativity with precision. He asserts their commitment to crafting unique content experiences that captivate audiences. This bold step forward is not just about technology, but about setting a new standard in visual content creation.

Franz Tschimben, Co-Founder and CEO of Covision Media, echoed this sentiment, expressing enthusiasm for the collaboration, which promises to bring AI-driven 3D scanning solutions to a broader market. His confidence in the partnership hints at a future where leading brands consistently deliver compelling digital narratives through expertly produced 3D content.

About CLX Europe and Covision Media

CLX Europe is a subsidiary of eClerx, providing significant expertise in the realm of digital content creation for global brands and retailers. For over five decades, they have been at the forefront of assisting various sectors, including fashion, automotive, and retail, in enhancing their digital presence.

Covision Media, recognized as a leader in 3D scanning technology, specializes in producing reality-grade digital twins that are used by notable clients such as Inditex, Adidas, and other renowned brands. Together, these two companies aim to revolutionize the content creation landscape in Europe and beyond, making it an exciting time for brands looking to elevate their digital offerings.

In summary, the launch of the new CLX Europe studio powered by Covision Media's technology represents a transformative shift in how digital assets are created and utilized. This strategic collaboration sets the stage for a new era of content creation that prioritizes quality, speed, and omnichannel excellence.