BIGLOBE Strengthens Measures Against Fraudulent Resale of Routers Using O-PLUX Service

BIGLOBE Strengthens Measures Against Fraudulent Resale of Routers using O-PLUX Service

In an era where online shopping is increasingly prevalent, the safety of e-commerce platforms remains a pressing concern. To combat this, BIGLOBE, a prominent internet service provider in Japan, has adopted the fraud detection service known as O-PLUX, offered by Cacco Inc. This decision comes as part of a broader effort to enhance security measures against fraudulent orders and reselling activities, particularly for their latest offering, the "BIGLOBE光10ギガ" internet service.

Background to the Implementation

As of December 2023, BIGLOBE began offering high-speed routers through a lease purchase model, facilitating easy access to their internet services. However, the routers have become attractive targets for resellers on various platforms, including marketplace applications where they can be sold at inflated prices. This raised significant concerns regarding potential fraud, especially since customers could take possession of a router without making payment, effectively walking away with the device. Given past experiences with similar fraud in mobile device sales, there was a clear need for robust preventive measures.

Cacco's O-PLUX service had already been trialed within other divisions for fraud detection during the customer onboarding process. Recognizing the urgency, BIGLOBE moved to fully integrate the O-PLUX system into their operations within a tight timeframe of just three months—an impressive feat that highlights the efficiency of both teams in installing a comprehensive fraud prevention solution.

Deciding Factors and Impact of Implementation

1. High Precision Fraud Detection via Shared Negative Data

One of the most challenging aspects of detecting fraud involves the initial transaction where no prior customer data exists for verification. O-PLUX leverages shared negative information collected from various companies, allowing for high-precision fraud detection even in these cases, which was a decisive factor for BIGLOBE in their adoption of the service.

2. Quick Integration and Reliable Operation

Due to the necessity of having fraud safeguards ready at the service launch, a rapid implementation was crucial. The O-PLUX system achieved operational status in approximately three months, incorporating API integrations into existing systems. This efficiency allowed for immediate dispatch operations without the need for manual checks, enabling the team to effectively identify and analyze patterns and behaviors associated with fraudulent activities.

The implementation has yielded positive results, leading to enhanced operational efficiency along with consistent and stable system performance.

Statement from BIGLOBE

Mr. Hitoshi Ide, a representative from BIGLOBE, commented on the implementation, saying, "As the internet becomes more diversified, we aim to offer a broader range of products to meet various customer needs. By securely managing our services based on previous usage data, we strive to cultivate long-term, positive relationships with our clients. Ensuring a safe environment for our customers to use our services is paramount. The introduction of O-PLUX has helped us keep fraudulent incidents within expected limits, and we are witnessing a downward trend in fraudulent orders. Moving forward, we are committed to maintaining a secure experience for our customers and continuing to provide reliable services."

About O-PLUX Fraud Detection Service

The O-PLUX service by Cacco provides real-time detection of various forms of fraud such as unauthorized logins and fraudulent order placements within e-commerce platforms. This advanced cloud service actively prevents issues like personal data breaches and credit card fraud. Through a combination of IP address analysis, device identity confirmation, bot detection, and negative list checks, O-PLUX effectively prevents account takeovers and unauthorized registrations, thus significantly reducing associated costs.

The service boasts:
1. Leading Installation Record: O-PLUX is the top-rated fraud detection service in Japan, widely adopted across multiple e-commerce platforms.
2. High Detection Accuracy: With an expansive pool of shared negative data and patented deduplication technology, combined with localized evaluation logic, the service ensures high detection rates.
3. Rapid Response Capability: O-PLUX employs a combination of dedicated consultants and hybrid machine learning algorithms, enabling quick adaptation to new fraud methods.
4. Ease of Integration: The service features standard integration capabilities and allows management through CSV uploads, making it adaptable to various e-commerce systems without extensive development requirements.
5. Affordable Pricing: Starting at just 30,000 yen per month, O-PLUX offers a low-cost introduction and allows for prior effectiveness verification during trial stages.

About Cacco Inc.

Cacco Inc. aims to be a game changer by manifesting the principle of "first trying it out" with a vision rooted in security, payment, and data science technologies. With a focus on algorithm and software development, Cacco supports businesses in their challenges and initiatives. The company offers various services, including O-PLUX for fraud detection, O-MOTION for unauthorized access prevention in financial institutions, and various anti-phishing solutions. Their data science services contribute to cost reduction and efficiency enhancement across diverse industries.

For more information about BIGLOBE, visit BIGLOBE Official Site. For details on Cacco Inc. and O-PLUX, check out Cacco Official Site.