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Horizon Sports & Experiences Launches '& NOW'

In a bold move that redefines the approach to sports marketing, Horizon Sports & Experiences (HSE) introduced their new thought leadership series titled '& NOW'. This initiative aims to delve deep into the current and future dynamics of sports, media, and entertainment, setting the stage for brands to navigate the complexities of live marketing effectively.

Through its enriched understanding derived from extensive market research, trend analysis, and cultural insights, HSE seeks to equip brands with actionable strategies that respond to the changing landscape.

Insights for Brands

Kerry Bradley, Senior Vice President of Strategy at HSE, stated, "HSE is committed to delivering insights that empower brands to make informed decisions and drive strategic growth. '& NOW' embodies our mission to identify and forecast trends that shape the future." This promises a fresh perspective into how brands engage with their target demographics.

The Inaugural Report: The Women's Sports Opportunity

The first report in the series, titled 'The Women's Sports Opportunity,' uncovers the rapid growth and untapped potential within women’s sports. The findings are illuminating, showcasing how brands can benefit immensely by investing in this burgeoning space.

Key Findings from the Report

• - Viewership Growth: Women's sports are witnessing explosive growth, with viewership skyrocketing by 80% over the past three years. The most notable increases are seen in NCAA women’s basketball, with a remarkable surge of 145% alongside significant rises in the WNBA (+76%) and volleyball (+126%).

• - Audience Enthusiasm: A striking 75% of general sports fans are expressing excitement about the development of new women's teams and leagues, highlighting an accelerating cultural shift towards support and visibility.

• - Diverse and Engaged Demographics: Women's sports are attracting a varied audience that is not only diverse but also influential. The active fan base for women's sports includes 55% males and 45% females, presenting a more balanced demographic than typically perceived.

• - Affluence and Education: Interestingly, fans of women's sports show higher average household incomes, approximately $132,000, which is 18% more than their male counterparts. Furthermore, educational attainment is higher, with 45% holding a bachelor’s degree or higher.

• - Social Media Dynamics: Social media is driving engagement, with women's sports fans being 40% more likely to purchase from brands sponsoring their teams. Moreover, 87% of them feel that social media significantly contributes to promoting sports content.

• - Stellar Opportunities for Brands: With growing consumption patterns, brands have a unique opportunity to stand out in the marketplace by investing in women's sports. Over 70% of fans advocate for increased corporate investment in women’s sports, and 67% express active support for sponsors of their favorite teams.

Growth in Sports Betting

The report highlights the burgeoning realm of legalized sports betting which further enhances engagement with women's sports, showcasing a year-over-year increase of 40% in betting volume.

Bradley emphatically notes, "The excitement around women's sports, teams, and athletes is at an all-time high, proving this isn't just a moment but a movement." He emphasizes the potential that exists within women’s sports and encourages stakeholders to seize these opportunities.

Conclusion

The '& NOW' series represents a significant leap forward in understanding and capitalizing on the evolving narrative in sports marketing, especially in women’s sports. For further details on the report and other insights, visit Horizon Sports & Experiences’ website. HSE continues to embody a forward-thinking approach, striving to shape a better future for brands engaged in the vibrant world of sports and entertainment.