#Japan #Tokyo #ADK Group #JICDAQ #ADK MS

ADK Group's Commitment to Safe Digital Advertising

ADK Holdings, headquartered in Minato, Tokyo, has expressed its support for the guidance issued by Japan's Ministry of Internal Affairs and Communications on September 9. This initiative focuses on ensuring the proper and effective delivery of digital advertisements. The group, led by President Toshiya Ohyama, is committed to collaborating with its subsidiaries, ADK Marketing Solutions (ADK MS) and ADK Digital Communications (ADDC), to appropriately address risks associated with digital advertising.

Both ADK MS and ADDC are certified companies under the Japan Digital Advertising Quality Certification Organization (JICDAQ), and they have consistently adhered to quality certification standards aimed at ensuring brand safety and combating invalid traffic. Their approach includes the implementation of blocklists from ad verification vendors to prevent digital ads from appearing on platforms that could harm brand reputation.

Furthermore, depending on client needs, these companies offer tailored solutions, such as unique safe lists and restricted placements, as well as employing various ad verification tools for measurement and countermeasures.

ADK Group is dedicated to enhancing digital advertising quality and fostering a healthy digital advertising market. By doing so, they aim to contribute significantly to their client enterprises.

ADK Marketing Solutions

ADK Marketing Solutions provides comprehensive solutions across the entire marketing spectrum, spearheaded by their flagship initiative, ADK CONNECT, which launched in 2021. This business brand leads in digital and data-driven marketing, gathering specialists across various sectors to deliver valuable customer experiences that contribute to clients' business outcomes.

For more details, visit ADK MS Website.

The guidance by the Ministry serves as an essential framework that reflects the evolving nature of digital advertising and the responsibilities that advertisers hold in this dynamic landscape. By endorsing these guidelines, ADK Group showcases its proactive stance towards maintaining integrity and effectiveness in the advertising space.

In conclusion, ADK Group's commitment not only reinforces its corporate philosophy but also illustrates a collective effort towards elevating the standards of digital marketing in Japan. Through their continued collaboration with governmental bodies and adherence to best practices, they strive to ensure that the digital advertising ecosystem remains effective, responsible, and beneficial for all stakeholders involved.