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ADK Group Partners with Stagwell for Global Marketing

In a monumental move to enhance its global marketing efforts, ADK Group has officially announced its partnership with Stagwell, a global marketing agency network based in New York. This partnership aims to shift the company’s approach from managing its overseas operations independently to a collaborative model that leverages the strengths and capabilities of both organizations.

Key Elements of the Collaboration

The collaboration is centered around several pivotal initiatives that include:

• - Supporting Japanese companies in their marketing endeavors in global markets.
• - Assisting foreign companies in navigating and penetrating the Japanese market.
• - Jointly utilizing data assets, tools, and solutions to enhance services both domestically and internationally.

This partnership is not just about combining resources; it’s about establishing a unique global network that distinguishes itself from traditional advertising networks. The two entities have already initiated the process of sharing insights and solutions. ADK Group aims to incorporate Stagwell's comprehensive suite of SaaS tools, which encompasses research, creative, media, commerce, various databases, and AI solutions—all integrated into a single platform. This multi-faceted approach is designed to enhance operational efficiency and improve overall service delivery.

Enhanced Strategic Efforts

To expedite the implementation of this partnership, ADK MS will officially launch the Global Project Development Bureau on July 1, 2025. This new bureau intends to seamlessly connect Stagwell’s numerous agency partners with ADK Group, focusing on delivering service across the entire marketing value chain. Critical services will encompass research, public relations, media, and creative production on a global scale. Some collaborative initiatives already in progress include the development of brand assets for Japanese companies aimed at global audiences, media operations across the Asia-Pacific region, and campaign strategies targeting North America.

According to Masato Suematsu, Executive Officer for Global Marketing at ADK MS, “With this new collaborative framework with Stagwell, we are committed to boosting our competitiveness in the global market while also offering cutting-edge technology and solutions in Japan to celebrate and support our client’s successes.”

Future Prospects

ADK Group is also embracing new partnerships with global IP firms, including KRAFTON—an action aimed at ensuring access to top-tier technology and optimal resources for their marketing services. By embracing this flexibility, the company is gearing up to provide valuable marketing services and experiences both locally and around the globe. The goal is to sustainably grow both its advertising and marketing operations as well as IP content businesses, driving forward the “Fan Growth Strategy,” which forms the cornerstone of their medium-term management plan.

Furthermore, on June 2, 2025, ADK Group will finalize the sale of its subsidiary shares related to overseas marketing arms in Asia as part of the “ADK GLOBAL” initiative to Stagwell. This move will further integrate its operations with Assembly, a global media agency, while maintaining separate operations for ADK Emotions, focusing on overseas content ventures.

About Stagwell

Founded in 2015, Stagwell has positioned itself as a holistic digital and creative service provider, emphasizing a technology-first approach to marketing. Since its inception, it has expanded significantly through strategic acquisitions and investments, now encompassing over 70 agencies specializing in various aspects of marketing, including creative, brand consulting, experience, media, and public relations. With the addition of ADK GLOBAL to its portfolio, Stagwell is set to enhance its integrated full-service capabilities in the APAC region.

About ADK Group

ADK Group operates under the umbrella of ADK Holdings, which encompasses three specialized subsidiaries: ADK Marketing Solutions, ADK Creative One, and ADK Emotions. The company’s vision centers around being a “Fan Growth Partner,” aimed at fostering deep connections with fans, creating new value together, and contributing to the sustainable growth of client businesses.

For more information about ADK Group and its entities, visit their official website: ADK Group Overview.