#Japan #Tokyo #marketing skills #EBMI #CEP Management

Developing Marketers Skilled in Category Entry Points

In the competitive landscape of marketing, understanding the Category Entry Point (CEP) is vital for brand growth. The Evidence Based Marketing Institute (EBMI), established in Nakano, Tokyo, aims to empower marketers by offering an extensive CEP Management Course beginning in July 2025. This course consists of three live sessions, each designed to deepen participants’ understanding of CEP and enable them to leverage it in practical settings.

The CEP can be defined as the memories or contextual cues that trigger consumers to think about utilizing or purchasing from a specific category. For brands to be remembered and chosen, a profound connection with their CEP is essential. However, many marketers struggle to harness the full potential of CEP, leading to superficial analysis and underwhelming results.

The CEP Management Course is tailored specifically to address these challenges. By building a solid foundation of category understanding, participants will explore comprehensive methods for discovering, analyzing, and developing strategies around CEP. It provides an actionable guide for those who recognize CEP’s importance but feel lost on how to apply it effectively in their organizations. The goal is for attendees to confidently take steps that directly translate into outcomes.

Why Attend the CEP Management Course?

The course answers vital questions many marketers face:

• - How can I apply CEP knowledge to achieve tangible results?
• - Am I undertaking CEP analysis correctly to drive success?
• - How effective are the current strategies based on CEP?

Through detailed discussions and practical exercises, this course will illuminate the path toward effective CEP management. Participants will learn about consumer purchasing behaviors, brand growth principles, and how to enhance their marketing strategies based on these insights.

Course Structure and Schedule

The CEP Management Course is structured as follows:

• - Session 1: Understanding Categories (July 9, 2025)

- Featuring an orientation and comprehensive insights into category understanding, including double jeopardy and the Pareto principle.

• - Session 2: Practical Analysis Techniques (July 22, 2025)

- Focusing on CEP exploration, quantitative evaluation methods, and practical analysis strategies.

• - Session 3: Develop Effective Marketing Strategies (August 5, 2025)

- Exploring the process of implementing analysis results into actionable marketing strategies, incorporating case studies and AI-assisted planning.

Each session is scheduled for 150 minutes and takes place in person at the Vision Center Nishi-Shinjuku in Tokyo.

Who Should Attend?

This course is ideal for:

• - Marketing professionals eager to comprehend CEP's practical implications.
• - Those seeking to deepen their understanding of CEP analysis and translate it into actionable business strategies.
• - Personnel from companies aiming to enhance their strategic planning through data-driven approaches and recreate high-precision marketing methods.
• - Professionals looking to shift from intuition-based decisions to data-backed marketing practices.

Enrollment Details

The CEP Management Course is available exclusively to employees of EBMI member companies, with the option of registering as new members during the application process. The course fee is 300,000 JPY per participant, and the enrollment cap is set at 20 attendees on a first-come, first-served basis. Registration closes on July 4, 2025. Cancellations before the deadline are fully refundable.

Upon completion, participants receive a detailed report on CEP analysis, encompassing real-world examples and relevant data.

About EBMI

The Evidence Based Marketing Institute strives to promote and teach evidence-based marketing practices. Founded by industry leaders and academics, EBMI aims to unveil unique growth principles relevant to the Japanese market through rigorous research and reliable analysis.

If you're keen to elevate your marketing strategies and genuinely understand the intricate world of Category Entry Points, the CEP Management Course is your gateway to insightful learning and impactful results.

For more details and to register, visit EBMI Official Site.