Hisense Unveils Innovations for a Brighter Life at CES 2026

Las Vegas, January 6, 2026 /PRNewswire/ – Hisense, a leading global brand in consumer electronics and appliances, held a press conference today at CES 2026, themed "Innovations for a Brighter Life." The company showcased its latest achievements in display technologies and smart home devices, focusing on delivering more natural colors, healthier viewing experiences, and human-centered interactions.

During the event, representatives from Hisense emphasized how their long-term, human-centric innovations have led to sustainable global growth and established the company as a market leader. In just a few years, Hisense has become one of the fastest-growing brands in consumer electronics, operating in over 160 countries. According to Omdia, it is the leading brand in the world for televisions sized 100 inches and larger, as well as laser televisions. For the ninth consecutive year, Hisense ranked among the top ten brands in Kantar BrandZ's "Top 50 Chinese Global Brand Builders" and secured the first place in the "Smart Home Appliances" category of the Ipsos Global Trust in Chinese Brands.

The company's innovative momentum was also highlighted at CES 2025, where Hisense received more than 50 international awards for various products in its display and home appliance range, underscoring the brand's leadership in large-screen displays and smart home innovations.

Building on this global momentum, brand trust, and market leadership, Hisense introduced its Hisense Elite Collection for the FIFA World Cup 2026TM, marking its third consecutive sponsorship of the tournament. This collection represents more than just products; it reflects Hisense's growing presence globally and its role in uniting fans through shared experiences – both on screen and within homes – around the world’s most famous sporting event.

A standout moment of the press conference was the debut of the RGB MiniLED evo technology, a significant leap in the evolution of miniLED technologies. As the pioneer in RGB MiniLED technology, Hisense continues to advance this field with a systemic evolution by redefining the interaction between light sources, control systems, and algorithms. This innovative technology introduces a fourth color of LED light, cyan, into the backlight for the first time in the industry. With color reproduction reaching 110% of the BT.2020 color space and color control reaching 134 bits, the RGB MiniLED evo technology offers more authentic color representation, a comfortable viewing experience, and balanced energy efficiency. This authentic evolution serves as the technological foundation for the flagship 116UXS RGB MiniLED TV, the first product to utilize RGB MiniLED evo technology.

Aside from hardware advancements, Hisense also announced the development of its intelligent display ecosystem. Starting January 1, 2026, the VIDAA OS will transition to an integrated platform for content, AI services, and connected devices in the home.

With the theme "Innovations for a Brighter Life," Hisense continues to demonstrate the practical and human-oriented application of technology, enhancing visual perception, improving everyday comfort, and supporting connected living.

About Hisense

Founded in 1969, Hisense is a recognized global leader in home appliances and consumer electronics, operating in more than 160 countries. Specializing in high-quality multimedia products, home appliances, and smart IT solutions, Hisense ranks first globally in television sales for screens 100 inches or larger (from Q3 2023 to 2025) according to Omdia. As the original creator of RGB MiniLED technology, Hisense remains at the forefront of next-generation innovation. As an official sponsor of the FIFA World Cup 2026TM, Hisense seeks global sports partnerships to engage with audiences worldwide.