#Japan #Tokyo #Agricultural Welfare #Noufuku Day #Universal Farming

Celebrating Noufuku Day on November 29!

On November 29, Japan celebrates Noufuku Day, aimed at raising awareness for agricultural welfare collaboration. This year, from November 1 to December 31, a series of events titled "More and More Noufuku 2025" will take place across the country. These events are designed to enhance and promote partnerships between agriculture and welfare sectors.

What is Agricultural Welfare Collaboration?

Agricultural welfare collaboration involves integrating individuals with disabilities and other diverse groups into the agricultural and fisheries industries. By providing opportunities, it fosters self-confidence, a sense of purpose, and promotes social participation. These initiatives play a critical role in addressing workforce shortages and aging populations in the agricultural sector. They work towards building a community where everyone can unlock their full potential.

On June 2023, the Cabinet Secretariat announced the establishment of November 29 as Noufuku Day, as part of the newly revised vision for agricultural welfare promotion. The Ministry of Agriculture, Forestry and Fisheries (MAFF) will collaborate with various ministries to host the "Noufuku Day Commemorative Event 2025" and related activities nationwide.

The Noufuku Day Commemorative Event 2025

This event will feature speeches and discussions from young farmers engaged in agricultural welfare, local community councils, and practical implementers of universal farming. Moreover, attendees can expect live and online sessions along with tastings of agricultural welfare products. We warmly invite everyone to participate!

Event Details:

• - Name: Noufuku Day Commemorative Event 2025 - "November 29 is Noufuku Day! Learn, Discover, and Taste Agricultural Welfare Partnership!"
• - Date: December 1, 2023 (Monday), from 13:00 to 17:00
• - Location: Bellesalle Toranomon, 2-2-1 Toranomon, Minato-ku, Tokyo, Sumitomo Realty Toranomon Tower 2F
• - MC: Ryoko Kobayashi (CEO of AGRIKO)

Event Agenda:

1. Speeches by Young Farmers - Insight from young agricultural leaders who are pioneering rustic welfare practices.
- Speakers: Shoichi Murata (CEO, Rock Farm Kyoto), Kazuki Hata (HomeBase), Tomohiko Sawabe (CEO, Potage)
2. Talk Sessions - In-depth discussions led by community council representatives and agricultural welfare consortium leaders.
- Facilitator: Yuichiro Amano (Executive Secretary, Oosumi Peninsula Noufuku Consortium)
3. Real-World Agricultural Welfare Talks - Hear from those actively engaged in agricultural welfare.
- Feature Speaker: Suzuko Nakata (Dual-sensory athlete, Midori-kai)

Joint Sponsors:

The event is a collaborative effort involving the Japan Agricultural Welfare Association, Insight, and various welfare consortia.

How to Join:

• - Attendance at the venue does not require prior registration. For those wishing to attend online, please register via the provided link. Attendees will receive a viewing URL.
• - Online Registration: Register Here (registration continues until the event ends)
• - Venue Participation Registration: Register here (registration closes on November 30)

For more details, you can find information on our official site: Event Information

Supporting Activities: Noufuku Fair

In a joint initiative to promote agricultural welfare, four ministries will kick off a "Noufuku Fair" around the observance of Noufuku Day, allowing the public to enjoy collaborative menus featuring products produced through agricultural welfare partnerships in government cafeterias.

• - Dates: From November 25 to December 5, excluding November 29 and 30.
• - Locations: Various dining facilities in relevant ministries will participate.

Conclusion

From November 1 to December 31, 2023, be part of a nationwide celebration dedicated to Agricultural Welfare Partnerships. With engaging events planned across Japan, this initiative is set to spark significant dialogues and promote awareness about the importance of inclusivity in agriculture.

Stay connected and contribute to making a difference this season!

For Media Inquiries: Media representatives wishing to cover the event should register at the following link by November 30, 2023.
Media Registration