On December 19, 2025, PUMA Japan will unveil its latest collaboration, the "PUMA x MONSTER HUNTER WILDS" collection, following the renowned "PUMA x MONSTER HUNTER 20th Anniversary" launched last year. This special collection will be available exclusively at PUMA stores, the official PUMA online store, and the PUMA app. Customers purchasing eligible items during the launch will receive limited edition stickers, adding an exciting bonus to the shopping experience.
The "PUMA x MONSTER HUNTER WILDS" collaboration translates the vibrant world of "MONSTER HUNTER WILDS" into a unique range of footwear, apparel, and accessories. Notably, the collection will feature special graphics of the beloved Felyne character (Ailou) and iconic monsters designed specifically for this collaboration.
Among the apparel highlights, shoppers can find hoodies depicting area-specific monsters, and an AOP track jacket showcasing monster textures adorned with a research team emblem. Moreover, T-shirts featuring an exclusive design of Ailou wearing the classic PUMA T7 track jacket and hoodies with Ailou perched on the PUMA cat will also be available.
As for footwear, PUMA’s standout models, the "SPEEDCAT" and "PALERMO," are reimagined with exclusive designs borrowing elements from the game’s universe. Accessories include whimsical items inspired by bags and caps that Ailou carries in-game, and a waist bag reflecting the colors of the game's trusty mounts.
According to Georgie Ichikawa, Head of Creative & Design at PUMA Japan, merging the grand world of "MONSTER HUNTER WILDS" with PUMA's design was an exhilarating challenge. The team focused on the individuality of the area's monsters, constantly balancing the representation in the game with the textures and colors present in the physical products. Subtle incorporations of symbols like the research team's emblem help to maximize how the game’s world is expressed within a limited product selection.
Campaign Details
PUMA's special campaign for this collaboration will allow customers who purchase designated items to receive an original sticker as a gift. Details are as follows:
- - In PUMA Stores: Receive one sticker for each purchased eligible item.
- - For Online Purchases: Spend over ¥15,000 (tax included) to receive a sticker set with two different stickers.
- - Campaign Duration: December 19, 2025, onwards.
Participating Locations include:
- - PUMA Store Harajuku Cat Street
- - PUMA Store Osaka
- - PUMA Store Odaiba
- - PUMA Store Fujimi
- - PUMA Store Kyoto
- - PUMA Store Sapporo Factory
- - PUMA Store Fukuoka
- - PUMA Store Sapporo Tokyu
- - PUMA Store Nagasaki
- - PUMA Store Shibuya
- - Official PUMA Online Store (https://jp.puma.com/jp/ja)
- - PUMA App
It is important to note that the launch will begin at 10:00 AM on December 19, 2025, on the online store, while physical stores will open at their regular hours. The distribution of stickers is limited and will cease when supplies are depleted. Additionally, due to high demand, online orders may experience processing delays.
Fans of the franchise can expect a warm welcome to the "PUMA x MONSTER HUNTER WILDS" collection at the outlined PUMA stores and online. Special merchandise will be available, while store-specific items may vary; it’s advisable to check each retailer's website for precise offerings.
Product Information:
1.
PUMA x MONSTER HUNTER WILDS SPEEDCAT
Retail Price: ¥16,500 (tax included)
Product Number: 408092
Color: 01
2.
PUMA x MONSTER HUNTER WILDS PALERMO
Retail Price: ¥15,950 (tax included)
Product Number: 408093
Color: 01
3.
PUMA x MONSTER HUNTER WILDS Ailou TRAPPER HAT
Retail Price: ¥7,700 (tax included)
Product Number: 027255
Color: 01
4.
PUMA x MONSTER HUNTER WILDS Ailou BACKPACK
Retail Price: ¥12,100 (tax included)
Product Number: 092719
Color: 01
5.
PUMA x MONSTER HUNTER WILDS Ailou BOA JKT
Retail Price: ¥18,700 (tax included)
Product Number: 636482
Color: 01/81
6.
PUMA x MONSTER HUNTER WILDS T7 Alshubert KNIT JKT
Retail Price: ¥13,200 (tax included)
Product Number: 636481
Color: 01/41
7.
PUMA x MONSTER HUNTER WILDS T7 Icon KNIT PANTS
Retail Price: ¥11,000 (tax included)
Product Number: 636488
Color: 01/41
8.
PUMA x MONSTER HUNTER WILDS SWEAT HOODIE FRONT PRINT
Retail Price: ¥9,350 (tax included)
Product Number: 637017
Color: 01/03/70
9.
PUMA x MONSTER HUNTER WILDS SS TEE
Retail Price: ¥4,950 (tax included)
Product Number: 636486
Color: 01/02/51/52