Indonesia Launches Its First FAST Media Alliance to Transform Streaming Television

Indonesia Launches Its First FAST Media Alliance

On August 7, 2026, history was made in Jakarta with the launch of Indonesia's inaugural FAST Media Alliance, a groundbreaking initiative dedicated to Free Ad-supported Streaming Television (FAST). This alliance brings together a coalition of prominent broadcasters, technology companies, and media organizations, all united under the goal of transforming the national television landscape in the wake of rapid digital advancements.

The FAST Media Alliance has been co-founded by Coolita and the Chinese International Communication Center (CICC) and includes key members such as TVRI, Metro TV, GARUDA TV, BTV, Jawa Pos Multimedia, and JAKTV. With Tencent Cloud providing technological support, this coalition is poised to drive innovation and growth across Indonesia's media sector.

The Vision for Digital Transformation

FAST television combines the familiar essence of linear TV with the flexibility and accessibility of online streaming, funded by advertisements. Around the globe, broadcasters have increasingly turned to FAST technology to expand their channel reach, offer localized content to connected TV audiences, and establish new digital distribution models. The newly-formed alliance aims to facilitate this transition for Indonesian broadcasters, ensuring they remain competitive in a rapidly evolving media landscape.

Members of the alliance will collaborate to develop upcoming FAST channels, disseminate digital content, and pursue technological partnerships while maintaining the advantages of traditional over-the-air broadcasting. Furthermore, the alliance is expected to enhance cooperation between Indonesia's media sector and international partners, fostering greater exchange and collaboration.

Coolita's Role and Impact

As a co-initiator of this alliance, Coolita leverages its extensive experience in the connected TV space, serving over 40 million users across more than 100 countries, of which over five million reside in Indonesia. Its FAST service, known as Coolita Channel, offers an impressive catalog of over 1,000 free channels spanning news, sports, cinema, and more, providing broadcasters with an established platform for content distribution.

This alliance was unveiled during a cultural exchange series between youth from China and Indonesia held in Jakarta, where industry representatives engaged in discussions about the future of television, digital media, and the potential for FAST television in the region. Participants recognized the trend towards Connected TV (CTV) consumption and concurred that a collaborative approach among broadcasters, technology providers, and content partners would significantly influence the next phases of television development in Indonesia.

An Open Platform for Growth

The Indonesian FAST Media Alliance is designed to be an open platform that invites participation from the entire industry. As more broadcasters, content holders, and ecosystem partners join, the alliance’s influence is expected to grow, advancing the FAST market in Indonesia.

In conclusion, the establishment of the FAST Media Alliance marks a significant leap towards modernization in Indonesian broadcasting. As industry stakeholders come together to embrace new technologies and creative content delivery methods, a new chapter in the nation’s media history is poised to unfold, spotlighting the importance of collaboration in fostering innovation.