PostcardMania Chosen for Exclusive Beta Test of Konica Minolta's New Inkjet Printing Technology

PostcardMania's New Era of Printing Technology

In a significant leap forward in the marketing technology space, PostcardMania has been selected by Konica Minolta as one of just two companies in North America to beta test the revolutionary AccurioJet 60000 digital inkjet printing press. This selection underscores PostcardMania's status as a leader in the commercial printing landscape and showcases their commitment to utilizing cutting-edge technology to enhance their services.

Based in Clearwater, Florida, PostcardMania boasts impressive revenue figures, reaching $119 million with a dedicated workforce of 395 employees. The company specializes in marketing solutions that leverage direct mail automation through their PCM Integrations division, which has experienced exponential growth, highlighted by a staggering 54.8% increase in revenue in 2024 alone.

The Importance of Direct Mail Automation

Marketers have increasingly recognized the potency of direct mail, particularly when it is integrated with automation. PostcardMania's technology can personalize direct mail campaigns by automating mailers based on customer behavior, such as sending postcards when a potential customer abandons their cart or a client's birthday approaches. This capability leads to response rates that can be up to 9 times higher than traditional email campaigns.

The addition of the AccurioJet 60000, capable of producing an impressive 6,000 pages per hour, positions PostcardMania to meet the surging demand for high-quality direct mail services while ensuring quick turnaround times. The press will enhance the already established fleet of four other AccurioJet machines performing successfully within the company. Joy Gendusa, PostcardMania's founder and CEO, expressed her excitement, stating, “The new AccurioJet 60000 isn't just about printing faster; it's about advancing our mission—helping businesses thrive through more effective marketing.”

Ongoing Innovations

Frank Mallozzi, President of Konica Minolta, praised PostcardMania's commitment to innovation and the fruitful partnership that has developed since their collaboration began in 2016 with their first AccurioJet press. The synergies between the two companies have played a significant role in elevating client outcomes and driving results. Under their partnership, PostcardMania has seen a remarkable 292% increase in pieces printed per year and an incredible 850% surge in digital printing revenue.

In addition to the impressive growth in direct mail services, these advancements signify a commitment to efficiency and quality in every aspect of marketing. “By embracing the latest innovations in printing technology, we can deliver more personalized, behavior-driven direct mail at scale, profoundly impacting our clients' success,” added Gendusa.

As PostcardMania embarks on this new chapter with Konica Minolta, potential customers can expect significant improvements in their direct mail services, ensuring that companies can reach their targeted audiences with timely and effective marketing communications.

The Future of Marketing Technology

The market for automated direct mail solutions is on a rapid rise, with innovative companies like PostcardMania at the forefront. Their dedication to integrating technology with marketing strategies signifies a future-responsive approach that companies need to adopt in order to thrive in today's competitive landscape.

In essence, as PostcardMania continues to evolve and enhance its offerings, it sets a benchmark for others in the industry, championing the potential of direct mail automation as a formidable marketing tool. For those interested in exploring how PostcardMania can assist in generating leads and improving marketing outcomes, further details can be found on their website.