Join the Movement Against Food Waste with 'GREEN Delivery' Subscription Service

Fighting Food Waste with 'GREEN Delivery'

In a world where food prices are soaring and many people struggle to afford fresh produce, it seems illogical that vegetables are discarded simply due to imperfections. Enter 'GREEN Delivery,' a subscription service launched by Marugoto Co., which seeks to address this paradox. Starting from August 21, 2025, the service will kick off a crowdfunding campaign via READY FOR, inviting supporters to join their mission of reducing food waste.

The subscription, costing just 980 yen per month, focuses on 'imperfect' vegetables—those that are perfectly edible but have minor cosmetic blemishes. Despite their appearance, these vegetables boast the same taste and nutritional value as their flawless counterparts. 'During visits to markets and processing facilities, we encountered a shocking number of abandoned vegetables, all deemed “imperfect” and slated for disposal,' says Naoki Furuhata, CEO of Marugoto Co. 'We realized that rather than being thrown away, these vegetables could nourish families in need.'

A Call to Action Against Environmental Neglect

The heart of 'GREEN Delivery' beats with a dual purpose: to make fresh produce more accessible while combating food waste. Many individuals cannot afford to purchase vegetables, and others find it difficult to travel to supermarkets. At the same time, perfectly good vegetables sit idle, destined for the dump due solely to minor imperfections. 'Isn’t it strange that such a circumstance exists?' Furuhata asserts. 'If these vegetables can be consumed rather than discarded, we must create a system to deliver them to those who wish to eat them.'

The project aims to foster a new community committed to addressing food waste and environmental issues through outdoor activities, such as camping and BBQ experiences. These activities will be organized in scenic Chiba, utilizing nature as a backdrop for culinary enjoyment. The crowdfunding will run from August 21 to September 21, 2025, allowing participants to contribute to groundbreaking efforts in food waste reduction.

Creating a ‘No Compromise’ Dining Experience

The service does not merely aim to send out boxes of vegetables; it aspires to cultivate a 'No Compromise' dining experience. 'We believe that everyone should have access to delightful and nutritious meals,' says Furuhata. The 'GREEN Delivery' subscription focuses on domestic vegetables sourced directly from local farmers. Each delivery includes information on origins, ensuring quality and freshness.

'Every box is an opportunity to enjoy healthy vegetables while promoting food sustainability.' Participants can be assured that the vegetables they receive could otherwise have been wasted—transforming their meals into champions for the environment.

The Vision for a Better Tomorrow

The aspirations of this initiative extend beyond merely supplying vegetables. It aims to inspire changes across entire communities. Marugoto Co. is inviting participation not just from individuals, but also from businesses and eateries looking to partner on innovative solutions to enhance their offerings. The organization plans to roll out national delivery for imperfect vegetables, create processed products like frozen foods and seasonings, and implement circulation models utilizing discarded vegetables for animal feed and compost.

Cultivating a Kind Cycle

By integrating the philosophy of kindness into the core experience, 'GREEN Delivery' aims to prove that enjoying delicious food can also cultivate compassion. 'Eating good food can make us a little kinder,' states Furuhata. 'We believe that through the act of sharing meals, we can enrich our hearts and foster a society where waste is minimized and kindness flourishes.'

The project embodies the ethos of 'turning waste into deliciousness,' nurturing a dining culture where one doesn't have to compromise on quality, all while fostering a practical cycle of kindness that embodies sustainability. Join Marugoto Co. in their mission and be part of the 'GREEN Delivery' revolution—it’s more than a subscription; it’s a lifestyle choice for a better world.