#Japan #Tokyo #food delivery #Antway #Tsukouki

Antway's Strategic Acquisition of Tsukouki

In a notable development in the food tech industry, Antway Inc., known for its meal prep delivery service "tsukurioki.jp," has officially entered into a business transfer agreement with Morinoki Inc., a Kanagawa-based company, to acquire its highly regarded recipe website, "Tsukouki." Founded in 2018 and headquartered in Chiyoda, Tokyo, Antway has been working relentlessly to simplify home cooking by delivering homemade side dishes right to customers’ doors. This recent acquisition marks a significant step in their mission to provide innovative culinary solutions.

Background to the Acquisition

Antway has been operational for five years, aiming to bring ease and convenience to daily dining experiences. The acquisition of Tsukouki, which features a wealth of recipes focused on meal prepping, will further enhance Antway's service offerings. This website has grown significantly over its 12-year existence, attracting monthly visitors averaging around 1.1 million and generating approximately five million page views. Through this acquisition, Antway plans to leverage its marketing expertise to further develop the Tsukouki platform and meet the needs of a growing audience.

The Vision of Antway

Antway's fundamental mission is to eliminate burdens from households, providing consumers with flexible options between cooking at home and outsourcing meal preparation. The company believes that whether through cooking or delivery, both paths lead to a more relaxed daily life. Morinoki, a partner sharing a similar vision, will continue to contribute as the main writer on the Tsukouki website, ensuring its maintenance of quality while allowing Antway to apply its data analysis and market strategies.

Statements from Leadership

Miki Mori, the CEO of Morinoki, expressed enthusiasm about the decision, remarking, "The philosophy we have pursued—to provide delicious meals without unnecessary labor—aligns closely with Antway’s mission. I am confident that under Antway’s stewardship, Tsukouki will evolve into an even better resource for our community. The synergies between Tsukouki and tsukurioki.jp are something I eagerly anticipate."

On the other hand, Megumi Maejima, CEO of Antway, expressed gratitude for the opportunity to acquire Tsukouki, highlighting that both brands serve similar purposes despite their different approaches to meal preparation. "This acquisition will serve as a catalyst to introduce more households to our tsukurioki.jp service, aligning with our goal of relieving homes of undue responsibilities. We are open to exploring additional M&A opportunities in the future to continue expanding our mission, especially in the realm of media and app services for households."

Recruitment and Future Plans

Antway is actively seeking new talent to support its expansion. The company emphasizes its commitment to the food tech sector and invites those who resonate with their mission to visit their recruitment page. The acquisition of Tsukouki aligns perfectly with their objective of delivering innovative food products and services to meet modern consumer demands.

Insights into Tsukouki

Tsukouki, renowned for its easy-to-follow recipes, has played an essential role in helping people prepare meals efficiently and creatively. Each recipe comes with insights from experienced chefs and nutritionists, ensuring that users have access to health-conscious meal options. As part of tsukurioki.jp’s wider offerings, Antway will continue to deliver expertly prepared meals every week at competitive prices, providing affordable options that cater to a variety of household needs.

Conclusion

The acquisition of Tsukouki by Antway signifies more than just a business move; it highlights a synergy aimed at enhancing everyday culinary experiences for families. With an aligned mission, both entities are on a path toward mutual growth and a positive impact in the food tech industry. Whether through planned meals, fresh deliveries, or an array of recipe options, Antway is poised to refine and expand upon traditional home dining paradigms, fostering a future where culinary obligations no longer weigh on families.

For more information, you can visit the official websites of Antway and Tsukouki.
Antway
Tsukouki