#USA #New York #Absolut Vodka #Paris Hilton #Wicked For Good

A Magical Mix: Absolut Returns for "Wicked: For Good"

Absolut Vodka is crafting a wave of excitement again as it partners with Universal Pictures for the much-anticipated release of Wicked: For Good on November 21, 2025. This partnership marks the return of the Absolut-ly Wicked Good Cocktail Collection, aiming to celebrate this cinematic milestone in style. Bringing a fresh twist, Absolut has reintroduced its eye-catching sequin bottle sleeve—a fan favorite returning for the first time since 2017.

The beautifully designed sleeve will transform from pink to green with just a flick of the wrist, symbolizing the vibrant spirit of the movie and adding flair to any gathering. This fantastic collector's item is not just for show; it’s part of an electrifying cocktail collection that imbues celebratory moments with creativity and fun.

The Absolut-ly Wicked Good Cocktail Collection, in collaboration with social media icon Paris Hilton, offers a delightful package that combines elegance with playful spirit. The collection includes a limited-edition bottle of Absolut, chic pink and green martini glasses, edible glitter garnishes, and—like all great cocktails—an essential recipe book titled The Grimmerie. This collection enables fans to whip up iconic drinks such as the Absolut x Ozmopolitan and the Absolut Kahlúa x Ozpresso Martini, turning any occasion into a lively celebration.

Raising Funds and Spirits Together

The collaboration doesn't just stop at drinks; it carries a noble mission as all proceeds from this cocktail collection will benefit the Human Rights Campaign Foundation through Hilton's organization, 1111 Media Impact. This partnership focuses on creating real and positive changes in the world, with a specific aim towards helping vulnerable communities. Absolut's commitment to social advocacy underlines their brand values of courage, friendship, and making a meaningful impact—values that overlap with the heart of Wicked: For Good.

Bethan Hamilton, the Brand Director at Absolut, expressed excitement, stating, "Absolut has long stood for the values of courage and community, aligning perfectly with the essence of Wicked. We aim to create memorable moments for fans through cocktails that inspire connection and joy."

A Chance to Win a Magical Experience

In the spirit of giving, 11 lucky fans will have a chance to win the Absolut-ly Wicked Good Cocktail Collection. Entrants are encouraged to showcase their favorite Absolut cocktail through social media, sharing how the empowering story of Wicked has inspired them. One extraordinary fan will even get the opportunity to attend the premiere of Wicked: For Good in New York City—a luxurious experience complete with accommodation and travels.

Hilton shared her enthusiasm for the initiative, stating, "I sliv for collaborating with Absolut to create cultural moments that foster kindness and inclusivity. I cannot wait to raise a glass of an Absolut Ozmopolitan with fellow Wicked fans and celebrate the film's empowering message."

Elevating Mixology this Holiday Season

As the festive season approaches, Absolut and the Pernod Ricard portfolio are offering fans the opportunity to bring the magic of Wicked home. An array of cocktail recipes inspired by the film can be found on the Absolut website, alongside limited-edition merchandise. Whether crafting cocktails at home or enjoying mixology experiences at participating venues, fans can revel in mystical moments and festive cheer.

Make sure to grab your limited-edition Wicked For Good merchandise and check out the cocktail recipes as you prepare for the film’s release. Follow Absolut on Instagram at @AbsolutUS to keep up with all the exciting updates and remember to enjoy responsibly. The journey to the heart of Oz just got a whole lot more delicious!

About Absolut and Pernod Ricard

Absolut Vodka is a flagship product of Pernod Ricard USA, a leading premium spirits and wine company found in over 85 countries with popular labels like Chivas Regal, Jameson Irish Whiskey, and Kahlúa. Enthusiastic about responsible drinking, Pernod Ricard emphasizes sustainable business practices, embracing enjoyment while caring for our planet and community.

Experience the blend of magic and taste, and help raise a glass to friendship and inclusivity this holiday season with the Absolut-ly Wicked Good Cocktail Collection!

ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN.